Global Bus Distribution Shifts Gears to Online

Summary

While services like Expedia, Kayak and many others provide travelers access to nearly all components of their trips in one location, more often than not, bus travel options are missing from these online portals. While intercity bus has long been a popular mode of transportation in many countries across the world, in other nations it is still fighting the stigma of being a less-than-glamorous means of travel. Based in part on a series of interviews with bus aggregators, distributors and operators, this paper reviews the current state of the intercity bus market and the shift toward global online distribution.