Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.
Click here to download Alice's high resolution photo from the Phocuswright media gallery.
The New Global Traveler: Discovering the Impact of Technology
Category: Technology Innovation Published: March 2020 Analysts: Coney Dongre, Mark Blutstein, Alice Jong, Maggie Rauch US $795Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’ tech attitudes and behaviors throughout the trip life cycle and examines how they differ in seven...
/report_U-S-Online-Travel-Agencies-2019-Market-Sizing-and-Landscape.jpg "U.S. Online Travel Agencies 2019: Market Sizing and Landscape")
U.S. Online Travel Agencies 2019: Market Sizing and Landscape
Category: Market Overview & Sizing Published: February 2020 Analysts: Alice Jong US $1,250Online travel agencies have faced their share of hurdles across the globe but remain resilient in the U.S. market. One fifth of U.S. travel is now booked through OTAs, and most of that is lodging. This...
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U.S. Online Travel Agencies 2019: Key Developments
Category: Market Overview & Sizing Published: February 2020 Analysts: Alice JongThough 2019 was laden with hurdles for online travel companies, Expedia and Booking Holdings continue to dominate the U.S. OTA segment. And while Google cannot technically be categorized as an OTA...
Public Online Travel Roundup, 1H19
Category: Market Overview & Sizing Published: October 2019 Analysts: Alice JongRough waters in the macro environment have rocked the boats of travel companies across the globe. They have had to navigate through the consequences of currency instability, the U.S.-China trade war,...
(1)/report_Destination-Decision-How-Travelers-Choose-Where-to-Go.jpg "Destination Decision: How Travelers Choose Where to Go")
Destination Decision: How Travelers Choose Where to Go
Category: Destination & Activities Marketing Published: May 2019 Analysts: Alice Jong, Mark Blutstein US $795From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration...