Analyst Alice Jong

Alice Jong

Research ManagerAlice Jong

New York, New York United States

Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.

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Travel Research From Alice Jong

Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020

Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020

Category: Destination & Activities Marketing Published: July 2017 Analysts: Alice Jong, Bing Liu, Douglas Quinby US $995

While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of...

2017 Phocus Forward: The Year Ahead in Digital Travel

2017 Phocus Forward: The Year Ahead in Digital Travel

Category: Consumer Trends Published: June 2017 Analysts: Maggie Rauch, Mark Blutstein, Alice Jong, Brandie Wright, Douglas Quinby

Emerging markets are advancing rapidly, private accommodation and in-destination activities are coming of age, and new technologies are reshaping online travel search, shop and book from the inside-out....

Online Travel Agencies 2H and Full Year 2016: Everyone’s Wearing Lots of Hats

Online Travel Agencies 2H and Full Year 2016: Everyone’s Wearing Lots of Hats

Category: Market Overview & Sizing Published: May 2017 Analysts: Alice Jong

Following major global consolidation in 2015, the OTA landscape further morphed in 2016, albeit at less unsettling levels. Ctrip acquired Skyscanner, MakeMyTrip and Ibibo Group merged, Webjet sold Zuji,...

U.S. Online Travel Overview Sixteenth Edition

U.S. Online Travel Overview Sixteenth Edition

Category: Market Overview & Sizing Published: January 2017 Analysts: Maggie Rauch, Alice Jong, Brandie Wright, Lorraine Sileo US $2,495

Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market...

A Market Transformed: Private Accommodation in the U.S.

A Market Transformed: Private Accommodation in the U.S.

Category: Consumer Trends Published: January 2017 Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie Rauch US $1,095

Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three...

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