Report
Online Travel Agencies 1H16: Just the Same as Usual
Spain Travel Market Report 2023-2027
Spain's travel market completed its recovery in 2023, with gross bookings rising 36% to €34.6 billion....
Read More
U.S. Hotel & Lodging Market Report 2023-2027
The U.S. hotel and lodging sector marked 2023 with record-breaking revenue, buoyed by high demand and...
Read More
U.S. Airline Market Report 2023-2027
Demand remains high for the U.S. airline industry, as passenger numbers surpass pre-pandemic levels in...
Read More
Online Travel Agencies 1H16: Just the Same as Usual
- Published:
- October 2016
- Research Type:
- Article
- Figures:
- 4
- Segment:
- Online Travel Agencies
- Region:
- Asia Pacific, Europe, U.S. & Canada
FREE for Open Access Subscribers
SubscribeSummary
Online travel agencies (OTAs) charged forward in 1H16 following 2015’s year of consolidation. Rising online penetration and travel demand continued fueling Asia Pacific’s (APAC) rapid growth, and APAC OTAs chipped away at U.S. OTAs’ global market share of gross bookings. Hoteliers challenged OTAs with more aggressive direct booking tactics and APAC intermediaries continued unsustainable discounting schemes that grew market share but hurt profits. Collective gross bookings from eight publicly reported OTAs surged despite unpredictable external events such as European terrorist attacks, the Zika outbreak and “Brexit.”Analysts
Free For Subscribers
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.
Learn MoreCurious? Contact our team to learn more:
+1 860 350-4084 501 sales@phocuswright.comWhat is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.
Learn MoreCurious? Contact our team to learn more:
+1 860 350-4084 501 sales@phocuswright.comProvide your information and we'll contact you:
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.