Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.
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U.S. Consumer Travel 2021: Shopping and Booking
Category: Consumer Trends Published: June 2021 Analysts: Mark Blutstein, Alice Jong US $495In 2020, U.S. leisure travel shrank dramatically as the coronavirus pandemic created major uncertainty. Those who did opt to travel planned their trips differently, in response to the challenges they...
U.S. Consumer Travel 2021: Travel Product Consumption
Category: Consumer Trends Published: June 2021 Analysts: Mark Blutstein, Alice Jong US $495The incidence of leisure travel among U.S. consumers decreased sharply in 2020. Travelers took shorter trips and fewer of them due to various travel challenges and restrictions. Travel product...
U.S. Consumer Travel 2021: An Overview
Category: Consumer Trends Published: May 2021 Analysts: Mark Blutstein, Alice Jong US $495In 2020, U.S. leisure travel plummeted as a direct result of the coronavirus pandemic. The industry shrank significantly, in stark contrast with the expansive growth and record setting experienced in...
Loyalty Programs Revisited: Tapping Into Travel Credit Cards
Category: Consumer Trends Published: April 2021 Analysts: Alice Jong US $399Though consumer adoption of travel loyalty programs is high, the infrequency of travel can limit travelers' opportunities to earn points and perks. Travelers have turned to travel credit cards to be...
Public Online Travel Roundup, Full Year 2019
Category: Market Overview & Sizing Published: December 2020 Analysts: Madeline List, Alice JongBefore 2020 proved to be a landmark year of struggle for OTAs and metasearch sites worldwide, 2019 seemed to signal its own period of challenge. Major players saw bookings increase, but experienced...