Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.
Click here to download Alice's high resolution photo from the Phocuswright media gallery.
Travel Advertising in U.S. and Europe: Industry Sizing and Trends
Category: Market Overview & Sizing Published: November 2018 Analysts: Alice Jong, Bob Sacco, George Skarpelos, Marina Lähteenmäki, Douglas Quinby US $1,295Technology has driven massive shifts in consumer travel behavior. Travelers now dream of, research, shop and book their travel across devices, and are led into the funnel through various advertising...
Public Online Travel 1H18: Life Beyond Hotels and Flight
Category: Market Overview & Sizing Published: October 2018 Analysts: Alice JongHotels and air have historically been the biggest pieces of OTA business, but 2018 kicked off with a flurry of activity around the less-talked-about segments like activities, packaging, rail and car....
Public Online Travel Sites Full Year 2017: Leadership Shuffles & Global Ambitions
Category: Market Overview & Sizing Published: April 2018 Analysts: Alice JongBig changes from the very top marked a new era for online travel’s biggest public companies in 2017. Booking Holdings (formerly The Priceline Group) started the year under the new leadership of Glenn...
U.S. Online Travel Agencies: The Big Get Bigger
Category: Market Overview & Sizing Published: February 2018 Analysts: Alice Jong US $1,250The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies’ (OTAs) competition no longer comes just...
Canadian Online Travel Overview Fourth Edition
Category: Market Overview & Sizing Published: December 2017 Analysts: Cathy Walsh, Alice Jong, Bing Liu, Lorraine Sileo US $995Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The...