Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Fintech and the Indian Online Travel Landscape
    ArticleFintech and the Indian Online Travel Landscape
    Published: July 2025
    India’s travel market has undergone a dramatic transformation, driven by fintech innovation and the...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    U.S. Traveler Trends 2025
    ArticleU.S. Traveler Trends 2025
    Published: September 2025
    Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year.  Phocuswright is...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    Germany Travel Market Essentials 2025
    ReportGermany Travel Market Essentials 2025
    Published: June 2025
    This publication provides access to critical, top-level takeaways of for the Germany travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    U.K. Travel Market Essentials 2025
    ReportU.K. Travel Market Essentials 2025
    Published: May 2025
    This publication provides access to critical, top-level takeaways of for the U.K. travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    France Travel Market Essentials 2025
    ReportFrance Travel Market Essentials 2025
    Published: June 2025
    This publication provides access to critical, top-level takeaways of for the France travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    Spain Travel Market Brief 2025
    ReportSpain Travel Market Brief 2025
    Published: April 2025
    This publication provides access to critical, top-level takeaways of for the Spain travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    Europe Travel Market Data Sheet 2025
    Market Data SheetEurope Travel Market Data Sheet 2025
    Published: June 2025
    This data sheet provides comprehensive market sizing and projections for the Europe travel industry...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Market Data Sheet
    U.S. Travel Agency Landscape 2024
    ReportU.S. Travel Agency Landscape 2024
    Published: February 2025
    U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    The State of Travel Startups 2024
    ReportThe State of Travel Startups 2024
    Published: November 2024
    Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
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