Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

Market Data SheetU.S. Travel Market Data Sheet 2022-2026
Published: May 2023
This data sheet provides quick and easy access to updated U.S. travel market sizing data and...
Market Data Sheet

ReportEastern Europe Travel Market Report 2022-2026
Published: May 2023
The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine,...
Report

ReportGermany Travel Market Report 2022-2026
Published: April 2023
It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While...
Report

ReportThe New Global Traveler: Discovering the Impact of Technology
Published: March 2020
Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
Report

ArticleGo Beyond Touchless and Strive for Frictionless Travel
Published: March 2022
While touchless interactions have eliminated the need for travelers to physically put their hands on...
Article

ReportU.K. Travel Market Report 2022-2026
Published: May 2023
The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The...
Report

ReportEurope Travel Market Report 2022-2026
Published: June 2023
The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69%...
Report

ReportScandinavia Travel Market Report 2022-2026
Published: May 2023
The Scandinavian countries of Sweden, Norway and Denmark began a welcome rebound from two years of...
Report

ReportFrance Travel Market Report 2021-2025
Published: February 2022
Following a disastrous 2020, the French travel market rebounded 19% in 2021. Still, it was a...
Report

ReportThe State of Travel Startups 2021
Published: December 2021
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report