Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    U.S. Travel Agency Landscape 2024
    ReportU.S. Travel Agency Landscape 2024
    Published: February 2025
    U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    The State of Travel Startups 2024
    ReportThe State of Travel Startups 2024
    Published: November 2024
    Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    U.S. Consumer Travel Report 2024
    ReportU.S. Consumer Travel Report 2024
    Published: November 2024
    Phocuswright’s U.S. Consumer Travel Overview 2024 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Europe Consumer Travel Report 2024: Major Markets Compared
    ReportEurope Consumer Travel Report 2024: Major Markets Compared
    Published: October 2024
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    Middle East Travel Market Report 2023-2027
    ReportMiddle East Travel Market Report 2023-2027
    Published: July 2024
    The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Packaged Travel Market Report 2023-2027
    ReportU.S. Packaged Travel Market Report 2023-2027
    Published: May 2024
    In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    France Consumer Travel Report 2024
    ReportFrance Consumer Travel Report 2024
    Published: July 2024
    The number of French travelers has reached a new high. Travel incidence also grew across all age...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    Italy Consumer Travel Report 2024
    ReportItaly Consumer Travel Report 2024
    Published: July 2024
    Travelers in France are still value travel spend highly Despite economic challenges, travel and...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    Germany Consumer Travel Report 2024
    ReportGermany Consumer Travel Report 2024
    Published: June 2024
    Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    Europe Consumer Travel Report 2024 (Series)
    ReportEurope Consumer Travel Report 2024 (Series)
    Published: May 2024
    This comprehensive report, based on a survey of European travelers and those who plan to travel in the...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
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