Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Article
    U.S. Meetings and Event Travel: Where They Work, Stay and Play
    ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
    Published: November 2020
    The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
    Report
    France Travel Market Report 2020-2024
    ReportFrance Travel Market Report 2020-2024
    Published: February 2021
    As in most European countries, COVID-19 has had a devastating effect on the French travel industry....
    Report
    COVID-19: Path to Recovery (Series)
    ReportCOVID-19: Path to Recovery (Series)
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, countries closed borders, airlines grounded...
    Report
    Spain Travel Market Report 2020-2024
    ReportSpain Travel Market Report 2020-2024
    Published: January 2021
    The Spanish travel market was on track to grow in 2020, until the alarms began to sound at the end of...
    Report
    COVID-19: Why Some Consumers Won't Travel
    ReportCOVID-19: Why Some Consumers Won't Travel
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    COVID-19: Travel Planning, Shopping and Booking
    ReportCOVID-19: Travel Planning, Shopping and Booking
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    Italy Travel Market 2020-2024: By the Numbers
    ReportItaly Travel Market 2020-2024: By the Numbers
    Published: February 2021
    The COVID-19 pandemic took a heavy toll on Italian travel revenue in 2020. Gross bookings were...
    Report
    Leisure Traveler Sentiment in the COVID-19 Era
    ArticleLeisure Traveler Sentiment in the COVID-19 Era
    Published: June 2020
    The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
    Article
    Will the Real 5G Please Stand Up
    ArticleWill the Real 5G Please Stand Up
    Published: October 2020
    For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
    Article
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