Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Online Travel Tracker: Indonesia Explored
    ReportOnline Travel Tracker: Indonesia Explored
    Published: March 2026
    Who controls travel in the world’s fastest-moving markets and segments? That’s the question at the...
    AirHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Online Travel Tracker: Vietnam Revealed
    ReportOnline Travel Tracker: Vietnam Revealed
    Published: March 2026
    The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
    AirHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Canada Travel Agency Landscape 2026
    ArticleCanada Travel Agency Landscape 2026
    Published: February 2026
    Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Article
    Northeast Asia Travel Market Essentials 2025
    ReportNortheast Asia Travel Market Essentials 2025
    Published: December 2025
    This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
    ReportA Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
    Published: March 2026
    A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    U.S. Travel Agency Landscape 2025
    ReportU.S. Travel Agency Landscape 2025
    Published: December 2025
    U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    What’s Old Is New Again: Travel Agents in the Digital Age
    ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
    Published: October 2025
    Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Article
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Latin America Travel Market Report 2025
    ReportLatin America Travel Market Report 2025
    Published: October 2025
    The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Travel in Uncertain Times: U.S. Consumer Travel 2025
    ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
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