Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Canada Consumer Behavior and Travel Market Report 2022-2026
    ReportCanada Consumer Behavior and Travel Market Report 2022-2026
    Published: November 2023
    Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
    Report
    Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    Published: November 2023
    Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
    Report
    The State of Travel Funding 2023
    ReportThe State of Travel Funding 2023
    Published: November 2023
    Phocuswright has tracked the digital travel startup landscape for nearly 15 years, and as of the time...
    Report
    Europe Consumer Travel 2023: Major Markets Compared
    ReportEurope Consumer Travel 2023: Major Markets Compared
    Published: December 2023
    This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
    Report
    U.S. Travel Agency Landscape 2023
    ReportU.S. Travel Agency Landscape 2023
    Published: January 2024
    U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
    Report
    U.S. Consumer Travel Report 2023
    ReportU.S. Consumer Travel Report 2023
    Published: October 2023
    Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
    Report
    GenAI and Emerging Tech Use Among Travelers
    ArticleGenAI and Emerging Tech Use Among Travelers
    Published: January 2024
    This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
    Article
    How Chinese OTAs Turned Around Three Years of COVID Isolation
    ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
    Published: July 2023
    Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
    Article
    The State of Travel Startups 2021
    ReportThe State of Travel Startups 2021
    Published: December 2021
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
    Spain Consumer Travel 2023
    ReportSpain Consumer Travel 2023
    Published: October 2023
    The number of Spanish travelers (and percent of the population traveling) grew precipitously...
    Report
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