Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    France Travel Market Report 2020-2024
    ReportFrance Travel Market Report 2020-2024
    Published: February 2021
    As in most European countries, COVID-19 has had a devastating effect on the French travel industry....
    Report
    End-to-End Touchless Journeys
    ArticleEnd-to-End Touchless Journeys
    Published: March 2021
    As the travel industry continues to emerge from the COVID-19 pandemic, technologies that were once...
    Article
    Canada Travel Market Report 2020-2024
    ReportCanada Travel Market Report 2020-2024
    Published: April 2021
    After experiencing a record-setting year for travel in 2019, the Canadian market faced significant...
    Report
    The Connected Trip: Are We There Yet?
    ArticleThe Connected Trip: Are We There Yet?
    Published: June 2020
    For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...
    Article
    Will the Real 5G Please Stand Up
    ArticleWill the Real 5G Please Stand Up
    Published: October 2020
    For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
    Article
    U.S. Meetings and Event Travel: Where They Work, Stay and Play
    ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
    Published: November 2020
    The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
    Report
    Spain Travel Market Report 2020-2024
    ReportSpain Travel Market Report 2020-2024
    Published: January 2021
    The Spanish travel market was on track to grow in 2020, until the alarms began to sound at the end of...
    Report
    U.S. Packaged Travel 2019
    ReportU.S. Packaged Travel 2019
    Published: February 2020
    The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
    Report
    Will Privacy Restrictions Help Democratize Digital Marketing?
    ArticleWill Privacy Restrictions Help Democratize Digital Marketing?
    Published: December 2020
    Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
    Article
    The State of Travel Startups 2020
    ReportThe State of Travel Startups 2020
    Published: November 2020
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
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