Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Article
    Leisure Traveler Sentiment in the COVID-19 Era
    ArticleLeisure Traveler Sentiment in the COVID-19 Era
    Published: June 2020
    The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
    Article
    The State of Travel Startups 2020: Impact of COVID-19
    ReportThe State of Travel Startups 2020: Impact of COVID-19
    Published: May 2020
    The global outbreak of COVID-19 is an unprecedented disruptive event for the travel industry. Travel...
    Report
    U.S. Packaged Travel 2019
    ReportU.S. Packaged Travel 2019
    Published: February 2020
    The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
    Report
    Germany Travel Market Update 2020
    ReportGermany Travel Market Update 2020
    Published: June 2020
    Prior to the coronavirus pandemic, the German travel industry had recorded steady growth since 2012....
    Report
    Destination Decision: How Travelers Choose Where to Go
    ReportDestination Decision: How Travelers Choose Where to Go
    Published: May 2019
    From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
    Report
    U.S. Online Travel 2019: Overview and Market Sizing
    ReportU.S. Online Travel 2019: Overview and Market Sizing
    Published: March 2020
    The U.S. travel market grew a projected 2% in 2019, down from 6% the previous year. While 2019 marked...
    Report
    India Online Travel Overview
    ReportIndia Online Travel Overview
    Published: February 2019
    India’s online travel market is approaching maturity, as more segments transition to digital channels....
    Report
    France Online Travel Overview 2019
    ReportFrance Online Travel Overview 2019
    Published: November 2019
    While the French travel market is relatively fragmented, most segments are dominated by a large...
    Report
    Europe Online Travel Overview 2019
    ReportEurope Online Travel Overview 2019
    Published: December 2019
    Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some...
    Report
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