Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportThe New Global Traveler: Discovering the Impact of Technology
Published: March 2020
Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
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ReportU.S. Packaged Travel Market Report 2021-2025
Published: March 2022
The U.S. packaged travel segment faced an unprecedented 84% downturn in 2020, and appeared poised to...
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ReportGermany Travel Market Report 2021-2025
Published: March 2022
Germany has long been Europe’s largest travel market, and in turn suffered devastating losses due to...
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ReportSpain Travel Market Report 2021-2025
Published: February 2022
The Spanish travel market experienced a tumultuous 2021, as waves of virus variants and travel...
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ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
Article
ReportU.S. Travel Market Report 2021-2025
Published: April 2022
The U.S. travel industry began its post-COVID recovery in 2021. Exceeding expectations, the market...
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/report_ECTRSeries.jpg "Europe Consumer Travel Report 2021 (Series)")
ReportEurope Consumer Travel Report 2021 (Series)
Published: October 2021
The global pandemic severely limited leisure travel in 2020 and 2021, and all travel segments...
Report
/report_decentralizedfuture.jpg "The Decentralized Computing Future")
ArticleThe Decentralized Computing Future
Published: November 2021
Decentralized computing is one of the newest technological developments impacting the travel industry....
Article
ReportSustainability in European Travel 2021
Published: January 2022
Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel...
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/report_IT_CTR_2021.jpg "Italy Consumer Travel 2021")
ReportItaly Consumer Travel 2021
Published: January 2022
The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
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