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Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
Article
ArticleLeisure Traveler Sentiment in the COVID-19 Era
Published: June 2020
The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
Article
ReportThe State of Travel Startups 2020: Impact of COVID-19
Published: May 2020
The global outbreak of COVID-19 is an unprecedented disruptive event for the travel industry. Travel...
Report
ReportU.S. Packaged Travel 2019
Published: February 2020
The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
Report
ReportGermany Travel Market Update 2020
Published: June 2020
Prior to the coronavirus pandemic, the German travel industry had recorded steady growth since 2012....
Report
(1)/report_Destination-Decision-How-Travelers-Choose-Where-to-Go.jpg "Destination Decision: How Travelers Choose Where to Go")
ReportDestination Decision: How Travelers Choose Where to Go
Published: May 2019
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
Report
ReportU.S. Online Travel 2019: Overview and Market Sizing
Published: March 2020
The U.S. travel market grew a projected 2% in 2019, down from 6% the previous year. While 2019 marked...
Report
/report_India-Online-Travel-Overview.jpg "India Online Travel Overview")
ReportIndia Online Travel Overview
Published: February 2019
India’s online travel market is approaching maturity, as more segments transition to digital channels....
Report
(1)(2)(1)/report_France-Online-Travel-Overview-2019.jpg "France Online Travel Overview 2019")
ReportFrance Online Travel Overview 2019
Published: November 2019
While the French travel market is relatively fragmented, most segments are dominated by a large...
Report
ReportEurope Online Travel Overview 2019
Published: December 2019
Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some...
Report
