Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

ReportCOVID-19: Path to Recovery (Series)
Published: October 2020
As the coronavirus spread across the globe in early 2020, countries closed borders, airlines grounded...
Report
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ReportCOVID-19: Why Some Consumers Won't Travel
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
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ReportCOVID-19: Travel Planning, Shopping and Booking
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report

ArticleWill Privacy Restrictions Help Democratize Digital Marketing?
Published: December 2020
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
Article

ArticleWill the Real 5G Please Stand Up
Published: October 2020
For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
Article

ArticleLeisure Traveler Sentiment in the COVID-19 Era
Published: June 2020
The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
Article

ReportLatin America Travel Market Report 2020-2024
Published: December 2020
The coronavirus pandemic has led to Latin America's worst economic crisis in a century, and the impact...
Report

ReportThe State of Travel Startups 2020: Impact of COVID-19
Published: May 2020
The global outbreak of COVID-19 is an unprecedented disruptive event for the travel industry. Travel...
Report

ReportU.S. Packaged Travel 2019
Published: February 2020
The U.S. packaged travel segment grew a marginal 1% in 2019, with growth curtailed by negative press...
Report

ReportGermany Travel Market Update 2020
Published: June 2020
Prior to the coronavirus pandemic, the German travel industry had recorded steady growth since 2012....
Report