Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Italy Travel Market Brief 2026
    ReportItaly Travel Market Brief 2026
    Published: April 2026
    This publication provides access to critical, top-level takeaways for the Italy travel market,...
    AirHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    The Outlook for Travel Experiences 2019–2029
    ReportThe Outlook for Travel Experiences 2019–2029
    Published: February 2026
    The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCsShort-Term Rental
    Report
    U.K. Travel Market Essentials 2026
    ReportU.K. Travel Market Essentials 2026
    Published: May 2026
    This publication provides access to critical, top-level takeaways of the U.K. travel market, including...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    Europe Travel Market Report 2026
    ReportEurope Travel Market Report 2026
    Published: June 2026
    This report series features six key markets in the Europe travel market: France, Germany, Italy,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Chinese OTAs Deploy AI for Big Global Push
    ArticleChinese OTAs Deploy AI for Big Global Push
    Published: March 2026
    Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    Japan Travel Market Essentials 2026
    ReportJapan Travel Market Essentials 2026
    Published: May 2026
    This publication provides access to critical, top-level takeaways of for the Japan travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Spain Travel Market Brief 2026
    ReportSpain Travel Market Brief 2026
    Published: May 2026
    This publication provides access to critical, top-level takeaways for the Spain travel market,...
    AirHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    Online Travel Tracker: Indonesia Explored
    ReportOnline Travel Tracker: Indonesia Explored
    Published: March 2026
    Who controls travel in the world’s fastest-moving markets and segments? That’s the question at the...
    AirHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Online Travel Tracker: Vietnam Revealed
    ReportOnline Travel Tracker: Vietnam Revealed
    Published: March 2026
    The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
    AirHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Northeast Asia Travel Market Essentials 2025
    ReportNortheast Asia Travel Market Essentials 2025
    Published: December 2025
    This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
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