Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportSpain Travel Market Brief 2025
Published: April 2025
This publication provides access to critical, top-level takeaways of for the Spain travel market,...
Report
Market Data SheetEurope Travel Market Data Sheet 2025
Published: June 2025
This data sheet provides comprehensive market sizing and projections for the Europe travel industry...
Market Data Sheet
ReportU.S. Travel Agency Landscape 2024
Published: February 2025
U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
Report
ReportThe State of Travel Startups 2024
Published: November 2024
Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
Report
ReportEurope Consumer Travel Report 2024: Major Markets Compared
Published: October 2024
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
ReportU.S. Consumer Travel Report 2024
Published: November 2024
Phocuswright’s U.S. Consumer Travel Overview 2024 provides a snapshot of American travelers’ recent...
Report
ReportMiddle East Travel Market Report 2023-2027
Published: July 2024
The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
Report
ReportU.S. Packaged Travel Market Report 2023-2027
Published: May 2024
In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
Report
ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
Report
ReportGermany Consumer Travel Report 2024
Published: June 2024
Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic...
Report
