Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The New Global Traveler: Discovering the Impact of Technology
    ReportThe New Global Traveler: Discovering the Impact of Technology
    Published: March 2020
    Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
    Report
    U.S. Packaged Travel Market Report 2021-2025
    ReportU.S. Packaged Travel Market Report 2021-2025
    Published: March 2022
    The U.S. packaged travel segment faced an unprecedented 84% downturn in 2020, and appeared poised to...
    Report
    Germany Travel Market Report 2021-2025
    ReportGermany Travel Market Report 2021-2025
    Published: March 2022
    Germany has long been Europe’s largest travel market, and in turn suffered devastating losses due to...
    Report
    Spain Travel Market Report 2021-2025
    ReportSpain Travel Market Report 2021-2025
    Published: February 2022
    The Spanish travel market experienced a tumultuous 2021, as waves of virus variants and travel...
    Report
    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Article
    U.S. Travel Market Report 2021-2025
    ReportU.S. Travel Market Report 2021-2025
    Published: April 2022
    The U.S. travel industry began its post-COVID recovery in 2021. Exceeding expectations, the market...
    Report
    Europe Consumer Travel Report 2021 (Series)
    ReportEurope Consumer Travel Report 2021 (Series)
    Published: October 2021
    The global pandemic severely limited leisure travel in 2020 and 2021, and all travel segments...
    Report
    The Decentralized Computing Future
    ArticleThe Decentralized Computing Future
    Published: November 2021
    Decentralized computing is one of the newest technological developments impacting the travel industry....
    Article
    Sustainability in European Travel 2021
    ReportSustainability in European Travel 2021
    Published: January 2022
    Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel...
    Report
    Italy Consumer Travel 2021
    ReportItaly Consumer Travel 2021
    Published: January 2022
    The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
    Report
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