Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
ArticleGenAI and Emerging Tech Use Among Travelers
Published: January 2024
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Article
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article
ReportThe State of Travel Startups 2021
Published: December 2021
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report
ReportSpain Consumer Travel 2023
Published: October 2023
The number of Spanish travelers (and percent of the population traveling) grew precipitously...
Report
ReportItaly Consumer Travel 2023
Published: October 2023
Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers...
Report
ReportGermany Consumer Travel 2023
Published: September 2023
German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
Report
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ReportFrance Consumer Travel 2023
Published: September 2023
Travelers in France are still value travel spend highly Despite economic challenges, travel and...
Report
ReportU.K. Consumer Travel 2023
Published: August 2023
In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase...
Report
