Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
Article
ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
Published: November 2020
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
Report
ReportFrance Travel Market Report 2020-2024
Published: February 2021
As in most European countries, COVID-19 has had a devastating effect on the French travel industry....
Report
ReportCOVID-19: Path to Recovery (Series)
Published: October 2020
As the coronavirus spread across the globe in early 2020, countries closed borders, airlines grounded...
Report
/TMR_spain_2020.jpg "Spain Travel Market Report 2020-2024")
ReportSpain Travel Market Report 2020-2024
Published: January 2021
The Spanish travel market was on track to grow in 2020, until the alarms began to sound at the end of...
Report
/report_COVID19-Why-Some-Consumers-Wont-Travel.jpg "COVID-19: Why Some Consumers Won't Travel")
ReportCOVID-19: Why Some Consumers Won't Travel
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
/report_COVID19-planbook.jpg "COVID-19: Travel Planning, Shopping and Booking")
ReportCOVID-19: Travel Planning, Shopping and Booking
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
ReportItaly Travel Market 2020-2024: By the Numbers
Published: February 2021
The COVID-19 pandemic took a heavy toll on Italian travel revenue in 2020. Gross bookings were...
Report
ArticleLeisure Traveler Sentiment in the COVID-19 Era
Published: June 2020
The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
Article
ArticleWill the Real 5G Please Stand Up
Published: October 2020
For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
Article
