Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
/report_COVID19-Perceptions-of-Transport-Lodging-Cruise-and-Activities.jpg "COVID-19: Perceptions of Transport, Lodging, Cruise and Activities")
ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
(1)/report_Experiences-2019-U-S-Travel-Activities-Market-Opportunity-amp-Consumer-Behavior.jpg "Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior")
ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Published: March 2019
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
Report
ReportTravel Activities: Planning and Booking Go Digital
Published: May 2020
Travel activities – the collection of tours, activities and attractions that destinations offer – have...
Report
.jpg "The Experience Marketplace Special Project 2018")
ReportThe Experience Marketplace Special Project 2018
Published: February 2018
Travel is an experience. It’s about dreams and relationships. Daring, exploring, learning. Doing and...
Report
ReportThe In-Destination Experience: Why We Travel
Published: April 2018
The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
Report
ReportThe New Global Traveler: Discovering the Impact of Technology
Published: March 2020
Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
Report
(1)/collection_Curated-Collection-DMOs.jpg "Curated Collection: DMOs")
CollectionCurated Collection: DMOs
Published: June 2021
This special collection of individual reports – curated by our team of analysts – represents key...
Collection
/report_US_CTR_future_travel_2021.jpg "U.S. Traveler Behavior: Must-Haves for Moving Forward")
ReportU.S. Traveler Behavior: Must-Haves for Moving Forward
Published: September 2021
While the pandemic has deeply affected all aspects of leisure travel, many consumers are clearly...
Report
/report_CTR_US_GenZ.jpg "Gen Z Travelers: A Breed of Their Own")
ReportGen Z Travelers: A Breed of Their Own
Published: August 2021
Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel...
Report
ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
Article
