Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    Published: March 2019
    Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
    Report
    COVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    Travel Activities: Planning and Booking Go Digital
    ReportTravel Activities: Planning and Booking Go Digital
    Published: May 2020
    Travel activities – the collection of tours, activities and attractions that destinations offer – have...
    Report
    Go Beyond Touchless and Strive for Frictionless Travel
    ArticleGo Beyond Touchless and Strive for Frictionless Travel
    Published: March 2022
    While touchless interactions have eliminated the need for travelers to physically put their hands on...
    Article
    Curated Collection: DMOs
    CollectionCurated Collection: DMOs
    Published: March 2022
    This special collection of individual reports – curated by our team of analysts – represents key...
    Collection
    France Travel Market Report 2021-2025
    ReportFrance Travel Market Report 2021-2025
    Published: February 2022
    Following a disastrous 2020, the French travel market rebounded 19% in 2021. Still, it was a...
    Report
    Europe Travel Market Report 2021-2025
    ReportEurope Travel Market Report 2021-2025
    Published: March 2022
    Slowly but surely, the European travel market began to mount its recovery in 2021. After dipping to...
    Report
    The State of Travel Startups 2021
    ReportThe State of Travel Startups 2021
    Published: December 2021
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
    Travel Innovation and Technology Trends 2022
    ReportTravel Innovation and Technology Trends 2022
    Published: February 2022
    Each year, Phocuswright publishes a content series that identifies the most significant innovation...
    Report
    Europe Consumer Travel 2021: Major Markets Compared
    ReportEurope Consumer Travel 2021: Major Markets Compared
    Published: February 2022
    The unprecedented global health crisis triggered by COVID-19 affected travel markets and consumer...
    Report
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