Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    COVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    Published: March 2019
    Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
    Report
    Travel Activities: Planning and Booking Go Digital
    ReportTravel Activities: Planning and Booking Go Digital
    Published: May 2020
    Travel activities – the collection of tours, activities and attractions that destinations offer – have...
    Report
    The Experience Marketplace Special Project 2018
    ReportThe Experience Marketplace Special Project 2018
    Published: February 2018
    Travel is an experience. It’s about dreams and relationships. Daring, exploring, learning. Doing and...
    Report
    The In-Destination Experience: Why We Travel
    ReportThe In-Destination Experience: Why We Travel
    Published: April 2018
    The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
    Report
    The New Global Traveler: Discovering the Impact of Technology
    ReportThe New Global Traveler: Discovering the Impact of Technology
    Published: March 2020
    Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
    Report
    Curated Collection: DMOs
    CollectionCurated Collection: DMOs
    Published: June 2021
    This special collection of individual reports – curated by our team of analysts – represents key...
    Collection
    U.S. Traveler Behavior: Must-Haves for Moving Forward
    ReportU.S. Traveler Behavior: Must-Haves for Moving Forward
    Published: September 2021
    While the pandemic has deeply affected all aspects of leisure travel, many consumers are clearly...
    Report
    Gen Z Travelers: A Breed of Their Own
    ReportGen Z Travelers: A Breed of Their Own
    Published: August 2021
    Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel...
    Report
    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Article
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