Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
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ReportJapan Consumer Travel Report 2026
Published: May 2026
This report, based on a comprehensive survey of Japan-based leisure travelers and those who plan to...
Report
ReportGermany Travel Market Essentials 2026
Published: June 2026
This publication provides access to critical, top-level takeaways of the Germany travel market,...
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ReportItaly Travel Market Brief 2026
Published: April 2026
This publication provides access to critical, top-level takeaways for the Italy travel market,...
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ReportU.K. Travel Market Essentials 2026
Published: May 2026
This publication provides access to critical, top-level takeaways of the U.K. travel market, including...
Report
ArticleGlobal Traveler Trends 2026
Published: May 2026
Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
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ReportThe Outlook for Travel Experiences 2019–2029
Published: February 2026
The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
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ArticleChinese OTAs Deploy AI for Big Global Push
Published: March 2026
Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
Article
ReportJapan Travel Market Essentials 2026
Published: May 2026
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
ReportSpain Travel Market Brief 2026
Published: May 2026
This publication provides access to critical, top-level takeaways for the Spain travel market,...
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