Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Latin America Travel Market Report 2025
    ReportLatin America Travel Market Report 2025
    Published: October 2025
    The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    What’s Old Is New Again: Travel Agents in the Digital Age
    ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
    Published: October 2025
    Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Article
    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Online Travel AgenciesTours & Packages
    Report
    Travel in Uncertain Times: U.S. Consumer Travel 2025
    ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    U.S. Consumer Travel Report 2025
    ReportU.S. Consumer Travel Report 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Global Travel Market Report 2025
    ReportGlobal Travel Market Report 2025
    Published: October 2025
    Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Travel Market Report 2025
    ReportU.S. Travel Market Report 2025
    Published: June 2025
    This report series features five key segments in the U.S. travel market: Airline, Hotel & Lodging, Car...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Report
    India Travel Market Essentials 2025
    ReportIndia Travel Market Essentials 2025
    Published: September 2025
    This publication provides access to critical, top-level takeaways of for the India travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Middle East Travel Market Report 2025
    ReportMiddle East Travel Market Report 2025
    Published: September 2025
    The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Europe Consumer Travel Report 2025
    ReportEurope Consumer Travel Report 2025
    Published: June 2025
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
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