Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Travel Activities: Planning and Booking Go Digital
    ReportTravel Activities: Planning and Booking Go Digital
    Published: May 2020
    Travel activities – the collection of tours, activities and attractions that destinations offer – have...
    Report
    COVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    The In-Destination Experience: Why We Travel
    ReportThe In-Destination Experience: Why We Travel
    Published: April 2018
    The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
    Report
    The Connected Trip: Are We There Yet?
    ArticleThe Connected Trip: Are We There Yet?
    Published: June 2020
    For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...
    Article
    Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
    ReportTours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
    Published: July 2017
    While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the...
    Report
    Curated Collection: DMOs
    CollectionCurated Collection: DMOs
    Published: October 2020
    This special collection of individual reports – curated by our team of analysts – represents key...
    Collection
    Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    Published: March 2019
    Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
    Report
    The Experience Marketplace Special Project 2018
    ReportThe Experience Marketplace Special Project 2018
    Published: February 2018
    Travel is an experience. It’s about dreams and relationships. Daring, exploring, learning. Doing and...
    Report
    Global Travel Activities Special Project (2017)
    VideosGlobal Travel Activities Special Project (2017)
    Published: July 2017
    Phocuswright analysts present the findings from the Global Travel Activities Special Project.
    Videos
    2017 Phocus Forward: The Year Ahead in Digital Travel
    Report2017 Phocus Forward: The Year Ahead in Digital Travel
    Published: June 2017
    Emerging markets are advancing rapidly, private accommodation and in-destination activities are coming...
    Report
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