Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Outlook for Travel Experiences 2019–2029
    ReportThe Outlook for Travel Experiences 2019–2029
    Published: February 2026
    The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCsShort-Term Rental
    Report
    Online Travel Tracker: Vietnam Revealed
    ReportOnline Travel Tracker: Vietnam Revealed
    Published: March 2026
    The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
    AirHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Travel Metric of the Month 2026
    ArticleTravel Metric of the Month 2026
    Published: March 2026
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCsShort-Term Rental
    Article
    Canada Travel Agency Landscape 2026
    ArticleCanada Travel Agency Landscape 2026
    Published: February 2026
    Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & PackagesTraditional Agencies & TMCs
    Article
    Northeast Asia Travel Market Essentials 2025
    ReportNortheast Asia Travel Market Essentials 2025
    Published: December 2025
    This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    U.S. Travel Agency Landscape 2025
    ReportU.S. Travel Agency Landscape 2025
    Published: December 2025
    U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    What’s Old Is New Again: Travel Agents in the Digital Age
    ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
    Published: October 2025
    Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Article
    Latin America Travel Market Report 2025
    ReportLatin America Travel Market Report 2025
    Published: October 2025
    The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Travel in Uncertain Times: U.S. Consumer Travel 2025
    ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
    Published: October 2025
    Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
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