Report China Travel Market Essentials 2026

China Travel Market Essentials 2026

Published:
August 2026
Research Type:
Report
Figures:
9
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages
Regions:
Asia Pacific
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Summary

China's travel market grew 4% to $157.8 billion in 2025, with deflationary pressure across the consumer economy holding back faster expansion. Booking continues to move online, where mobile is now the default well beyond the first-tier cities and OTAs and suppliers compete to build app stickiness. Airlines remain the largest segment, while high-speed rail and a fast-growing car rental segment reshape domestic itineraries. The market's trajectory now hinges on how China's shift to AI-driven agentic commerce and its national drive to expand inbound tourism impact distribution across every segment.

Please note: The China Travel Market Essentials 2026 is part of Phocuswright’s Asia Pacific Travel Market Report 2026 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Gary Bowerman
Gary Bowerman