In Europe, Digital Identity Wins on Trust, Not Convenience

Summary

This research carveout examines how digital identity could reshape travel in Europe and why adoption will depend on trust, control and clear traveler value. Based on Phocuswright consumer research in the U.K., France and Germany, it explores awareness of the EU Digital Identity Wallet, trust in digital ID systems and the travel use cases most likely to drive adoption. 

Topics covered include where digital identity offers the clearest travel benefits, including faster verification, reduced friction and lower identity risk, while also showing why control, transparency and institutional trust remain central barriers to adoption. It also outlines what the findings mean for airlines, airports, hotels, OTAs and other travel companies.