Want to know what publications our analyst team recommends? Explore the segment-specific recommended reading lists HERE.
Improvements in the British economy in 2013, as well as favorable exchange rates between the pound sterling and the euro, drove demand for outbound leisure travel and stirred heavy competition within the industry. Low-cost carriers led growth for the year, followed by rail and traditional airlines, and mobile strategies stood front and center. Tour operators started separating themselves from online travel agencies in the hopes of becoming favored travel brands (and channels). This flurry of consumer-driven activity and growth – while welcome – may cool down soon, resulting in relatively slower growth through 2016. Ultimately, though, the long view for the U.K. remains optimistic.Analyst: Luke BujarskiTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Thanks to a gloomy economic and political environment, Italy’s travel market has suffered three straight years of losses. But 2014 brought a turnaround: Travel gross bookings increased both overall and within each segment, and rail operators’ investment in high-speed routes finally paid off. Despite the country’s previous struggles, Italy has plenty of reasons to expect a brighter future. The country remains highly desirable as an inbound destination, and low-cost carriers across Europe have added more Italian routes to and from major cities. Italy is also home to a robust informal economy, which – along with the recent influx of visitors from emerging markets like Russia and China – is helping to cushion the travel market from low unemployment and the subsequent drop in domestic trips. In addition, Italian travelers are flocking to social media and mobile, which will give travel a needed boost through 2016.Analyst: Stanislas FeminierTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
In Spain, strong inbound tourism has pulled the country’s travel market out of recession and will continue to drive growth through 2016. The national economy is still struggling under the weight of extremely high unemployment and massive public debt, though, which has put a damper on domestic travel. Spain’s online travel market is less developed than those in other major European markets, but it is growing rapidly, especially in mobile. Low-cost air carriers and the country’s lone rail operator already depend heavily on online direct distribution, and online travel agencies serve a critical role in aggregating local, independent hotel content. Low-cost carriers will lead growth through 2016.Analysts: Jesus Salgado Criado, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. Here are the hard facts about the U.S. travel market in easy-to-use tables.Analysts: Deepak Jain, Maggie RauchTopic: Market Overview & SizingRegion: U.S. & CanadaResearch Type: Report
A decade after the debut of the first smartphone, people’s fascination with mobile devices shows no sign of abating. Travelers, and particularly business travelers, are no exception. This Spotlight focuses on the European business traveler – the devices they own and use, and how comfortable they are with up-and-coming technology.Analysts: Claudia Unger, Mark Blutstein, David JumanTopics: Business Travel, Consumer TrendsRegion: EuropeResearch Type: Report
Mobile messaging has grown rapidly over the past few years, and voice-activated assistants like Amazon’s Alexa are going mainstream. European consumers are definitely using these technologies, but what does it mean for travel? This Spotlight explores the extent to which European travelers are willing to shift to messaging and voice to facilitate their travel planning, shopping and experiences.Analysts: Cathy Walsh, Mark BlutsteinTopics: Mobile, Social & SearchRegion: EuropeResearch Type: Report
The U.S. leisure travel market was projected to grow 3% in 2017, pushing the market to an all-time high. Online bookings, meanwhile, continue to outpace the broader market, and will advance at nearly twice the pace of the total market for the next several years. The U.S. Online Travel Overview Seventeenth Edition Market Sheet provides quick and easy access to U.S. travel market sizing data from 2015-2021, including key sectors, segments and distribution channels.Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report