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Rising consumer confidence and optimism in Italy – owing in part to a newly elected government – are fueling growth in the country’s travel industry. A record number of Italians vacationed with the country in summer 2018. At the same time, international investment and increased inbound tourism are driving strong gains in the hotel market, while the ailing air segment looks to rebound and reinvent itself. This publication presents a high-level summary of the Italian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
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Italy is one of the world’s most popular travel destinations, with the vast majority of foreign visitors coming from nearby European nations. Italians themselves increasingly use the internet to book their travel, though the country’s aging population still relies heavily on a network of 9,000 traditional travel agencies and supplier call centers. This report provides a top-level overview of the Italian travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Although travel is among the most popular products purchased online by Spanish internet users, the country’s online travel penetration lags the European average, and will not reach the 50% mark before 2023. Still, online gross bookings are growing twice as fast as the overall Spanish travel market, with 4% annual gains projected through 2022. This report provides current data, charts and analysis on the Spanish travel market, with sizing and projections from 2016-2022.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Spain’s travel industry faces some challenges, most notably in the hotel segment, where private rentals pose a threat to traditional accommodations and competing destinations pressure Spanish hotels to work harder to attract travelers. Meanwhile, the country’s sole rail operator must contend with increased competition from low-cost airlines and the likely entry of other rail players into the market. This publication presents a high-level summary of the Spanish travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Tourism is a crucial element of the Spanish economy, and the travel industry currently employs nearly 15% of the nation’s workforce. The travel distribution model in Spain differs dramatically for different types of travel and travel products, and a substantial share of bookings are transacted offline. This report provides a top-level overview of the Spanish travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Scandinavia’s strong affinity for digital transactions is fueling robust growth in the region’s online travel market, and online bookings now represent more than 60% of all travel revenue. Meanwhile, ambitious initiatives by leading travel suppliers are driving a distribution shift to online supplier-direct channels, which in 2018 will represent 42% of the Scandinavian travel market. This report provides current data, charts and analysis on the Scandinavian travel market, with sizing and projections from 2016-2022.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Coupled with Scandinavia’s 98% internet and 78% smartphone penetration rates, the trend toward a cashless society bodes well for the region’s online travel market. Scandinavia’s three government-owned railways stand front and center in the travel market’s digital transformation, innovating around their digital services and Wi-Fi offerings. In the air segment, on the other hand, uncertainty surrounds Norwegian Air, which has been plagued by mounting debt and is a likely acquisition target for one or more larger carriers. This publication presents a high-level summary of the Scandinavian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Scandinavia is on the leading edge of global digital transformation, and strong internet and smartphone adoption have given the region (Sweden, Denmark and Norway) one of the world’s highest online travel penetration rates. Still offline channels play a key role in the market, as some Scandinavian travelers still prefer the human touch when making travel arrangements, especially in the hotel, car rental and traditional airline segments. This report provides a top-level overview of the Scandinavian travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Virtually everyone on the planet who has used the internet recognizes the three leading search engines, Google, Yahoo and Bing. Along with the big 3, there are several others, such as the Chinese search engine Baidu and DuckDuckGo, which does not track and record users’ actions. Despite these advances, we have just begun to unlock the potential of search.Analyst: Bob OffuttTopics: Social & Search, Technology InnovationResearch Type: Report
The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary, travel agents have survived and are even being courted by suppliers and others trying to promote their products. The agency community remains the biggest consumer of travel products, and to a large extent they are thriving alongside OTAs and supplier-direct channels. This report presents a comprehensive view of the U.S. travel agency distribution landscape, including market sizing, agent profiles and segmentation, use of technology and more.Analysts: Claudia Unger, Mary Pat SullivanTopic: Market Overview & SizingSegment: Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report