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Virtual reality (VR) may capture the imagination – and the headlines -- but for travel companies, augmented reality (AR) is where it’s at. While VR creates a fully immersive experience that can virtually transport people to other worlds, AR enhances the user’s view of the real world. By superimposing digital content onto the physical world via a mobile device, headgear or other viewing method, AR has the potential to engage, entertain, inform and assist travelers. Google’s early Glass experiment in 2013-2014 highlighted both interesting applications for AR glasses and problems (e.g., usability, battery life, privacy issues, social stigma) that need to be solved before they are widely adopted. But while standalone headgear or peripherals may eventually gain traction, they are still expensive and cumbersome, so in the near term it is mobile devices that will fuel AR growth. This article reviews the state of AR in 2018 and provides an overview and examples of AR applications for travel. This article reviews the state of AR in 2018 and provides an overview and examples of AR applications for travel.Analyst: Cathy WalshTopic: Technology InnovationResearch Type: Report
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This product includes key data collected specifically for interactive charts.Analyst: Gillian HuntoonTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: Latin AmericaResearch Type: Report
The U.K. is home to the largest and most mature online travel market in Europe, with two thirds of the country’s travel bookings projected to be made via websites or mobile apps in 2018. Online transactions continue to outpace the overall market, which is expected to grow 2-4% annually through 2022. This report provides current data, charts and analysis on the U.K. travel market, with sizing and projections from 2016-2022.Analysts: Dirk Rogl, David Juman, Cathy WalshTopics: Mobile, Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Brexit remains a huge uncertainty for the U.K. travel market, with significant implications for both inbound and outbound travel, the airline segment and more. At the same time, new regulations in the highly influential tour operator segment have expanded protection for consumers, while increasing competition and creating a more level playing field among travel sellers. This publication presents a high-level summary of the U.K. travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Dirk Rogl, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Though the U.K. hovers on the brink of withdrawal from the European Union (i.e., Brexit), the country maintains a leading role in the European travel market. Within Europe, the U.K. is the second-largest travel market overall and the largest online market by a wide margin. Despite ongoing political uncertainty, the country’s tourism industry has performed remarkably well over the past few years. This report provides a top-level overview of the U.K. travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Dirk Rogl, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Slow but steady economic growth provides a solid foundation for the European travel market, and despite geopolitical events throughout the region, an improving economy paves the way for European consumers to travel both domestically and across borders. Travel remains important to European culture, regardless of how much or little travelers spend on their trips.Analysts: Mark Blutstein, Brandie WrightTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
When it comes to shopping for and booking their leisure travel, European consumers have plenty of options at their disposal – both online and offline. And with the growth of mobile platforms from a range of travel suppliers and intermediaries, the touchpoints continue to expand (and improve). This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, provides an overview of shopping and booking trends, including the websites European consumers use to compare and book different travel products, the increasing influence of mobile shopping and booking, and more.Analyst: Mark BlutsteinTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: EuropeResearch Type: Report
Since 2008, Phocuswright has tracked the digital travel startup landscape, publishing annual State of Travel Startups reports beginning in 2012. Since then, digital travel has undergone tremendous transformation, and startups continue to lead the wave of disruption in the global travel industry. This report – covering startups that launched in or after 2008 – provides a detailed view of the current state of travel startups, including regional analysis, funding levels and business focus.Analysts: Michael Coletta, Chetan KapoorTopic: Technology InnovationRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report
France, Germany and the U.K. are three of Europe’s largest travel markets. So the choices that consumers from these countries make in terms of how to travel, where to stay and what to do greatly influence the size and composition of the broader European market. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, reveals the types of travel products that European consumers book most frequently – including air, hotel and other accommodations, rail and travel activities – and explores their reasons for making these selections.Analyst: Mark BlutsteinTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Hotels and air have historically been the biggest pieces of OTA business, but 2018 kicked off with a flurry of activity around the less-talked-about segments like activities, packaging, rail and car. Public online travel companies made alignments and acquisitions, and rolled out technology and product enhancements, all in the name of offering a fuller plate of travel services. Meanwhile, currencies rebounded in some parts of the world but remained volatile in others. Collective gross bookings from 10 publicly reported companies rose 22% in the first half of 2018 (1H18).Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report