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From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle down their options to the one that most speaks to their wishes. Most travelers take just a handful of leisure trips each year. After accounting for the trips to visit family and friends or to attend social obligations – weddings, graduations, reunions – the pool of trips left where travelers actually get to choose their destination independently shrinks. Within various markets across the globe, including the U.S., Brazil, Australia, China, Mexico, Germany and the U.K, less than half of leisure travelers traveled to a destination they could choose at their whim over the past year.Analysts: Alice Jong, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
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Indoor mapping technology has rapidly evolved over the last several years, and airports are some of the prime beneficiaries. Deployments from FRA to SFO have seen successful results, with impressive revenue, efficiency and customer satisfaction metrics. While GPS will continue to direct travelers to the airport, indoor mapping is enabling seamless continued navigation within the facility from parking to gate. Consumer demand is strong among seasoned and infrequent travelers alike.Analyst: T. HansonTopic: Technology InnovationResearch Type: Article
Numerous travel companies have launched chatbots and AI-powered virtual assistants over the past several years. Travel startups, suppliers and intermediaries have sought to capitalize on the popularity of messaging platforms and voice interfaces such as Amazon’s Alexa and Google Home. From simple bots on Slack or Facebook Messenger to AI-powered apps targeting end-to-end travel planning, chatbot technology is playing a growing role in travel planning. However, some of these early efforts proved to be more frustrating than helpful. If a bot failed to understand a request or had limited capabilities, frustrated travelers would reach a dead end. Several chatbot startups found a way to turn these limitations into a feature rather than a bug.Analyst: Cathy WalshTopic: Technology InnovationResearch Type: Article
Growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory, rising more than twice as fast as the total global travel market. Collective gross bookings from 10 publicly reported companies across the globe rose 19% year over year (YoY). After tracking Ctrip’s ongoing yearly rise in anticipation, the Chinese OTA disclosed total gross booking figures for 2018 that indicate it has finally surpassed both Expedia and Booking, despite slower annual growth in Asia Pacific. Currencies rebounded in Europe but remained unstable in Latin America.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Article
This special collection of individual reports – curated by our team of analysts – represents key Phocuswright research, data and analysis of interest to destination marketing organizations (DMOs) and other destination-oriented travel marketers. For those seeking a better understanding of how to promote destinations and in-destination experiences, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopic: Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Europe, U.S. & CanadaResearch Type: Collection
This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential travel market sizing research, data and analysis. For those seeking market sizing information for key travel markets and regions across the globe, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Collection
This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on the airline segment. For those seeking a better understanding of this key travel sector, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Technology Innovation, Market Overview & SizingSegment: AirRegions: Europe, U.S. & CanadaResearch Type: Collection
This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on online travel agencies, metasearch companies and the battle for online bookings. For those seeking a better understanding of OTAs and other online intermediaries, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Consumer Trends, Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Collection
This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on tours & activities and the in-destination experience. For those seeking a better understanding of this fast-growing travel segment, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Collection
This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on the quickly evolving ground transportation segment. For those seeking a better understanding of this key travel sector, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Market Overview & Sizing, Technology InnovationSegment: Car Rental & Ground TransportationRegion: U.S. & CanadaResearch Type: Collection