Report Australia-New Zealand Travel Market Brief 2026

Australia-New Zealand Travel Market Brief 2026

Published:
August 2026
Research Type:
Report
Segments:
Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages
Regions:
Asia Pacific
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Summary

The Australia-New Zealand travel market grew 3.6% to US$39.2 billion in 2025, as rising international spend only partly offset domestic leisure travelers squeezed by cost-of-living and interest rate pressures. Booking continues to move online, yet offline channels remain important for more complex international trips, particularly through corporate and high-street agencies. Airline remains the largest segment, followed by a resilient hotel segment where the OTA opportunity is concentrated and a steadily growing car rental market. With geopolitical tension, fuel costs and soft domestic demand set to push the market into a near-5% contraction in 2026, its trajectory now hinges on a longer-term recovery led by Australia’s THRIVE 2030 and New Zealand’s Tourism 2050 visions.

Please note: The Australia-New Zealand Travel Market Brief 2026 is part of Phocuswright's Asia Pacific Travel Market Report 2026 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Peter O'Connor
Peter O'Connor