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The travel industry has long sought to understand the millennial mentality, including how their attitudes and preferences impact where they go, whom they travel with, and how much they spend. Now that some millennials have begun to have children and raise families, will their travel behavior change? This report examines the state of U.S. family travel, including a comparison of family travel-related attitudes and activity across generations.Analyst: Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
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The International Air Transport Association (IATA) has sponsored New Distribution Capability (NDC) to replace the outdated legacy messaging system known as Edifact. In addition, IATA has mandated that air travel shopping and purchasing move from the current three-order system (passenger name record, electronic ticket receipt, and the electronic miscellaneous document) to a combined One-Order system. This article examines NDC and One Order as innovation platforms supporting new ideas and capabilities, and bringing air travel distribution into the 21st century.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
Australia’s economy has enjoyed modest growth for the past several years, and rising consumer spending and increasing employment have been good news for the travel industry. Both outbound and overnight domestic trips have been on the rise, and this growth is expected to continue through 2022, though at a slightly lower rate. Commissioned by Google and based on a comprehensive consumer survey, this research provides a detailed profile of the Australian online leisure traveler.Analysts: Coney Dongre, Mark BlutsteinTopics: Consumer Trends, Technology InnovationRegion: Asia PacificResearch Type: Report
This product includes key market sizing data featured in Phocuswright’s India Online Travel Overview, presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
Although South Korea accounts for just 4% of both the total and online travel markets in the Asia Pacific region, gross bookings are climbing and the country is home to a population of mobile-savvy leisure travelers. Despite uneven economic gains, there are indications of pent-up travel demand, particularly among younger travelers. This report provides a detailed profile of the South Korean leisure traveler, including general purchasing trends, trip drivers, and online shopping and booking behaviors.Analysts: Mark Blutstein, Cathy WalshTopics: Consumer Trends, Technology InnovationRegion: Asia PacificResearch Type: Report
Voice is quickly going mainstream as an important human/computer interface, and the implications for travel planning, booking and servicing are profound. Voice has the potential to dramatically alter the search landscape and give more power to the companies that control the major platforms. This report highlights the state of voice in travel today – including travelers’ interest in and use of voice technology – and tests and compares the travel-related skills and actions currently available via a variety of voice-enabled devices and platforms.Analyst: Michael ColettaTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
This product includes key market sizing data featured in Phocuswright’s Spain Online Travel Overview, presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
This product includes key market sizing data featured in Phocuswright’s U.K. Online Travel Overview, presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Japan has one of the largest and most mature online travel markets in the Asia Pacific region, yet Japanese travelers’ attitudes and preferences present some significant challenges to travel service providers. As demand for online travel grows in the country, travel service providers require a nuanced understanding of the characteristics and forces shaping this market in flux. Commissioned by Google and based on a comprehensive survey of Japanese travelers, this research provides a detailed profile of the Japanese leisure traveler.Analysts: Tom Telford, Mark Blutstein, David JumanTopics: Consumer Trends, Technology InnovationRegion: Asia PacificResearch Type: Report
While more Americans traveled for leisure in 2017 compared to the previous year, understanding what motivated those trips and how they took shape can be tricky. In addition to deciding where to go, travelers are faced with figuring out how much to spend, whom to travel with and how to get there. This report focuses on what inspires consumers to travel, how they decide on their destination, and the tools and information sources they rely on for inspiration and while planning their trips.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report