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Scandinavia’s strong affinity for digital transactions is fueling robust growth in the region’s online travel market, and online bookings now represent more than 60% of all travel revenue. Meanwhile, ambitious initiatives by leading travel suppliers are driving a distribution shift to online supplier-direct channels, which in 2018 will represent 42% of the Scandinavian travel market. This report provides current data, charts and analysis on the Scandinavian travel market, with sizing and projections from 2016-2022.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
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Coupled with Scandinavia’s 98% internet and 78% smartphone penetration rates, the trend toward a cashless society bodes well for the region’s online travel market. Scandinavia’s three government-owned railways stand front and center in the travel market’s digital transformation, innovating around their digital services and Wi-Fi offerings. In the air segment, on the other hand, uncertainty surrounds Norwegian Air, which has been plagued by mounting debt and is a likely acquisition target for one or more larger carriers. This publication presents a high-level summary of the Scandinavian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Scandinavia is on the leading edge of global digital transformation, and strong internet and smartphone adoption have given the region (Sweden, Denmark and Norway) one of the world’s highest online travel penetration rates. Still offline channels play a key role in the market, as some Scandinavian travelers still prefer the human touch when making travel arrangements, especially in the hotel, car rental and traditional airline segments. This report provides a top-level overview of the Scandinavian travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Virtually everyone on the planet who has used the internet recognizes the three leading search engines, Google, Yahoo and Bing. Along with the big 3, there are several others, such as the Chinese search engine Baidu and DuckDuckGo, which does not track and record users’ actions. Despite these advances, we have just begun to unlock the potential of search.Analyst: Bob OffuttTopics: Social & Search, Technology InnovationResearch Type: Report
The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary, travel agents have survived and are even being courted by suppliers and others trying to promote their products. The agency community remains the biggest consumer of travel products, and to a large extent they are thriving alongside OTAs and supplier-direct channels. This report presents a comprehensive view of the U.S. travel agency distribution landscape, including market sizing, agent profiles and segmentation, use of technology and more.Analysts: Claudia Unger, Mary Pat SullivanTopic: Market Overview & SizingSegment: Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
Technology has driven massive shifts in consumer travel behavior. Travelers now dream of, research, shop and book their travel across devices, and are led into the funnel through various advertising channels. The travel industry has bounced back after a few difficult years, and advertising budgets are likewise rising. Based on a combination of executive interviews, surveys and market sizing work, this report represents a deep dive into the travel ad spend landscape in the U.S. and Europe, exploring the essential trends that define digital travel advertising.Analysts: Alice Jong, Bob Sacco, George Skarpelos, Marina Lähteenmäki, Douglas QuinbyTopics: Market Overview & Sizing, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Europe, U.S. & CanadaResearch Type: Report
Transportation and travel. Travel and transportation. For obvious reasons, the two cannot be treated as mutually exclusive. Both are being transformed by ever-hastening technological advances, and though the naysayers dismiss the likelihood of total disruption, one has only to look at other technological leapfrog moments: the Ford Model T, Southwest Airlines, Apple’s iPhone, Uber. In each of these instances, mass adoption occurred because of a disruptor, and once that disruptor entered the market, adoption took place in fewer than 10 years. History is about to repeat, and it will once again involve how people get around. Many predict this change will be the most transformative one in transportation for the next 100 years. This analysis will explore various aspects and implications of this transformation on the travel industry.Analyst: Hollis ThomasesTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
Despite multiple small-scale incidents, concerns about terrorism within the French market have significantly abated, leading to the return of foreign travelers. The government remains committed to its objective of attracting 100 million foreign visitors by 2020. Yet the market’s recovery has been weakened by an unprecedented series of strikes that have disrupted both the air and rail segments. This publication presents a high-level summary of the French travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Peter O'Connor, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Thanks largely to recovery in the rail and hotel segments, gross revenue in the French travel market is projected to grow nearly 3% in 2018. Travel is already one of the country’s most mature online sectors, with online penetration expected to climb to 48% by 2022. This report provides current data, charts and analysis on the French travel market, with sizing and projections from 2016-2022.Analysts: Peter O'Connor, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: EuropeResearch Type: Report
While the French travel market is relatively fragmented overall, most segments are dominated by a large (typically domestic) player with the resources, expertise and budgets to compete effectively with OTAs. Despite the country’s mature online travel market, omnichannel distribution remains a key characteristic in this market. This report provides a top-level overview of the French travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Peter O'Connor, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report