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Mobile messaging has grown rapidly over the past few years, and voice-activated assistants like Amazon’s Alexa are going mainstream. European consumers are definitely using these technologies, but what does it mean for travel? This Spotlight explores the extent to which European travelers are willing to shift to messaging and voice to facilitate their travel planning, shopping and experiences.Analysts: Cathy Walsh, Mark BlutsteinTopics: Mobile, Social & SearchRegion: EuropeResearch Type: Article