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While hotel shopping via desktop on online travel agencies (OTAs) has recently fallen, coinciding with the launch of several major hotels’ direct-booking marketing campaigns, OTAs have seen significant mobile visitation and hotel booking volume growth overall, as conversion has risen. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major OTAs. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Article
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While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of consolidation, hotels, metasearch and private accommodation players are pushing to grow their share of the lodging landscape. This report presents analysis of traffic trends for the U.S. online accommodation marketplace, including hotel and private accommodation websites, as well as the hotel paths of online travel agencies (OTAs) and metasearch sites. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Article
Apart from the advent of the Internet itself, no phenomenon has both captivated and terrified travel executives as has the rise of mobile. Its impact continues to evolve – but the implications are profound. This short report provides a complete view of the mobile traveler in 2017, including who they are, how they plan and shop for travel, how they use their device in-trip, and what it all means for travel brands and the industry overall.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Article
Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings were projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. The European Online Travel Overview Twelfth Edition Market Sheet contains, in spreadsheet format, the major sizing data figures published in Phocuswright's European Online Travel Overview Twelfth Edition report, with quick and easy access to data on key travel markets, segments and distribution channels.Analysts: David Juman, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Market Data Sheet
Young people have long been early adopters of new technologies, and nowhere are the tastes and preferences of youth felt more strongly than in the realm of social media. With older millennials now in their mid-thirties, it is no surprise that social media habits differ even between older and younger millennials. The social media usage of today’s youngest adults is often more savvy and nuanced than that of their predecessors. This article examines the social habits of teens and young millennials (i.e., the Snapchat generation), and what they mean for the future of social media in travel.Analyst: Cathy WalshTopic: Social & SearchResearch Type: Article
Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. The U.S. Online Travel Overview Sixteenth Edition Market Sheet provides quick and easy access to U.S. travel market sizing data, including key sectors, segments and distribution channels.Analysts: Deepak Jain, Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Market Data Sheet
Asia Pacific is a growth engine of the global travel industry, and while much attention has been focused on the more populous China and India, Southeast Asia is emerging as a key area of focus for suppliers, OTAs, investors and startups. With a growing economy and a burgeoning middle class, the region is home to a growing population of young, tech-savvy consumers, eager to travel. Based on a comprehensive consumer research study, this report highlights traveler behaviors, attitudes and preferences in Thailand, Malaysia, Indonesia and Singapore. The publication identifies key trends across demographics, trip types and destinations, travel incidence and spend, online information sources, booking behaviors, and the usage of mobile devices and social networking in relation to travel.Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Douglas Quinby, Maggie RauchTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. Phocuswright’s U.S. Online Travel Overview Sixteenth Edition provides comprehensive market sizing of the U.S. travel industry with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report analyzes trends in market share, technological innovation and consumer behavior that are influencing the marketplace, incorporating historical results and providing a five-year forecast. In addition, it includes detailed sizing and analysis of the U.S. online travel agency marketplace, as well as the air, hotel and lodging, and car rental segments.Analysts: Maggie Rauch, Alice Jong, Brandie Wright, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: U.S. & CanadaResearch Type: Report
Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three U.S. travelers used private accommodation, and in 2016 private accommodation was projected to climb 11%, nearly twice as fast as the U.S. travel market. Based on surveys and interviews conducted with rental travelers, hosts and homeowners, property managers and executives in the vacation rental and private accommodation space, this report presents a detailed look at how this dynamic segment has evolved and where it is headed in the years to come.Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie RauchTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Today’s mobile consumers demand instantaneous personalized information and service. They expect brands to deliver advice based on specific needs and engagement at every stage of the travel journey – from shopping, purchasing and experiencing to considering repeat business. Meeting these demands is the mobile challenge for brands.Analyst: Caryn SmithTopic: Technology InnovationResearch Type: Article