304 Results
    Conversational Interfaces: History, Evolution and Impact on Hospitality
    ArticleConversational Interfaces: History, Evolution and Impact on Hospitality
    Published: March 2017
    As we will describe in this report, conversational interfaces are an example of AI-first technology....
    Digital Ad Confusion and Concerns: Fraud, Bots, Blockers, and Transparency
    ArticleDigital Ad Confusion and Concerns: Fraud, Bots, Blockers, and Transparency
    Published: March 2017
    No longer a nice-to-have, digital advertising – particularly for travel marketers – has become a...
    U.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    ReportU.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    Published: March 2017
    The U.S. online accommodations marketplace is a crowded category, with a wide range of travel...
    Referral Trends in Online Accommodation: Google’s in Charge
    ArticleReferral Trends in Online Accommodation: Google’s in Charge
    Published: March 2017
    For travel players competing for accommodations shoppers, the battle for website visitors often begins...
    The Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    ArticleThe Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    Published: March 2017
    Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While...
    The Digital Mesh: The Future?
    ArticleThe Digital Mesh: The Future?
    Published: March 2017
    In the 1980s, the personification of the digital migration was the IBM Personal Computer. Now, nearly...
    Online Accommodation Brand Analysis: Traffic & Conversion
    ArticleOnline Accommodation Brand Analysis: Traffic & Conversion
    Published: March 2017
    While the travel industry pays close attention to channel differences and competitive dynamics,...
    New Distribution Capability (NDC): It’s Only Just Begun
    ArticleNew Distribution Capability (NDC): It’s Only Just Begun
    Published: March 2017
    In 2013, after much discussion and diplomatic efforts to avoid alienating any constituency, the...
    Parsing Shop and Book: How Suppliers and OTAs Compete on the Web
    Webinar - SponsoredParsing Shop and Book: How Suppliers and OTAs Compete on the Web
    Published: March 2017
    View and/or download the presentation deck and audio recording of the March 1, 2017 webinar - in...
    Metasearch: Hotel Path Traffic
    ArticleMetasearch: Hotel Path Traffic
    Published: March 2017
    Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of...
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