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Mobile and millennials have helped make metasearch one of the most popular choices for travel planning. They’ve also inspired shifts in the metasearch model itself. This spotlight provides a snapshot of the role of metasearch in the U.S. travel market, including the overall popularity of metasearch in travel planning, top metasearch brands, and the use of metasearch sites for travel booking.Analysts: Cathy Walsh, Mark Blutstein, Douglas QuinbyTopics: Social & Search, Technology InnovationSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Article
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Following major global consolidation in 2015, the OTA landscape further morphed in 2016, albeit at less unsettling levels. Ctrip acquired Skyscanner, MakeMyTrip and Ibibo Group merged, Webjet sold Zuji, and Trivago and Yatra went public. Brexit and attempted travel bans by the U.S. sent shockwaves around the globe, but these had seemingly little impact on OTA performance. Collective gross bookings by nine publicly reported OTAs rose 31% on the year. This report covers 2016 gross bookings, growth, and key developments and challenges for global OTAS and major travel intermediaries in the U.S., Europe and APAC regions.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article
Corporate travel, i.e., the need to travel to trade, has been around since ancient times. And while its big brother, tourism, has developed in leaps and bounds to cater to the ever-increasing demands of leisure travelers, the wheels in corporate travel have been moving much more slowly. But change is coming and it’s coming quick: Travel programs are morphing into strategic solutions to enable business growth.Analyst: Claudia UngerTopic: Business TravelRegions: Europe, U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the March 15, 2017 webinar - sponsored by Worldpay- to explore European payment methods and the awareness, adoption, intent and obstacles surrounding emerging forms of payment and payment technologiesAnalysts: Norm Rose, Lorraine SileoTopics: Business Travel, Consumer TrendsRegion: EuropeResearch Type: Webinar - Sponsored
View and/or download the presentation deck and audio recording of the December 13, 2016 webinar - sponsored by PayU - to learn how trends in demographics, technology adoption and payment systems are transforming emerging markets and driving growth in the $1.3 trillion global travel marketplace.Analyst: Lorraine SileoTopics: Mobile, Market Overview & SizingRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Webinar - Sponsored
Consumers are spending more and more time in fewer and fewer apps, and with good reason: Apps provide customer stickiness and powerful functionality advantages. But travel brands would be unwise to overlook the role of the mobile web. This spotlight delves into travelers’ preferences for apps vs. the mobile web, uncovers the top reasons travelers turn to particular apps, and reviews the apps that are most popular with travelers today.Analyst: Mark BlutsteinTopics: Technology Innovation, Consumer TrendsRegion: U.S. & CanadaResearch Type: Article
DMO Clickstream presents website performance analysis of the destination marketing organizations (DMOs) of the 10 most-visited countries by U.S. travelers. Phocuswright selected the countries by the number of inbound U.S. travelers in 2016.Analysts: Coney Dongre, Douglas QuinbyTopics: Consumer Trends, Mobile, Social & SearchSegment: Online Travel AgenciesResearch Type: Article
Japan is the second largest travel market in Asia Pacific, and one of the region’s most established online travel markets. While a number of factors are contributing to slowing domestic growth, the nation’s travel industry is responding by increasing its focus on attracting overseas travelers. This report presents market sizing and projections for the Japan total and online leisure/unmanaged business travel markets for 2014-2020, as well as key trends and challenges for the coming years.Analysts: Haruo Ushiba, Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
It is no longer headline news that private accommodations are an integral part of the travel landscape. Airbnb, the sharing economy pioneer, has been around for nearly a decade, and scores of other home-sharing websites around the world are changing the way consumers think about where to stay. Now that renting is mainstream, all travel brands must understand the droves of travelers powering the rising home rental market. American and European renters stand out not only among themselves, but from the broader traveler population as well. Travel marketers in particular must pay close attention to the rise of rentals, as more and more of these coveted frequent travelers opt for a home over a hotel.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
Keeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like a race with no finish line. Making determinations on how much attention, time, resources, and actual budget to allocate to new advancements in digital marketing challenges any professional, even the savviest. With the pace of change and the pressures of competition, brands must weigh their decisions based on both where they think their consumers will be next and how much they want to be leaders versus followers in that space.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Article