7 key trends and developments in the European online travel market

Published December 2018 Analyst: Phocuswright Research

 

7 key trends and developments in the European online travel market

Despite a variety of economic and political challenges throughout the region, Europe's total travel market continues to expand. Gross travel bookings will climb 2% to €286 billion in 2018. Except for traditional airlines, which will dip slightly, all other supplier segments are projected to notch at least modest gains. And while Europe represents one of the world's most mature online travel markets, online bookings are still growing faster than the overall market. Here are 7 key trends and developments in the European online travel market:

  1. Total market enjoys modest gains
  2. Online advances, but it's all about mobile
  3. Suppliers winning battle for online bookings
  4. Among OTAs, gulf widens between leaders and rest of the pack
  5. Brexit and travel: Much ado about something?
  6. Overtourism creates opportunities and outrage in major hotspots
  7. Amid strikes and financial woes, Europe's skies still unsettled

Purchase Phocuswright's newest travel research report, Europe Online Travel Overview 2018, to explore:

  • Size of the European leisure travel market, total vs. online
  • Size, market share and trends for six key markets: France, Germany, the U.K., Italy, Spain and Scandinavia
  • Market forecasts through 2022
  • Analysis of all major travel supplier segments
  • Supplier-direct vs. intermediary bookings
  • Mobile bookings by segment
  • Key trends and players

Also in this series:

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