Report U.S. Packaged Travel Market Brief 2026

U.S. Packaged Travel Market Brief 2026

Published:
April 2027
Research Type:
Report
Segments:
Tours & Packages, Traditional Agencies & TMCs
Regions:
U.S. & Canada
US$395

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Summary

The U.S. packaged travel market surpassed $18.5 billion in 2025, supported by higher prices, more premium bookings and continued demand for bundled itineraries even as geopolitical disruption and economic uncertainty cloud the outlook. Traditional vacation packagers still dominate the category and rely heavily on travel advisors, while OTAs continue to gain ground online through dynamic packaging and broader digital reach. As travelers seek greater flexibility, safety and convenience, suppliers that can adapt quickly, invest in technology and manage complex trips effectively will be best positioned for the next phase of growth.

This Brief delivers top-level takeaways for the U.S. Packaged Travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.

Please note: The U.S. Packaged Travel Market Brief 2026 is part of Phocuswright’s U.S. Travel Market Report 2026 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Lorraine Sileo
Lorraine Sileo