Report U.S. Hotel & Lodging Market Essentials 2026

U.S. Hotel & Lodging Market Essentials 2026

Published:
June 2026
Research Type:
Report
Figures:
7
Segments:
Hotels & Lodging, Online Travel Agencies, Short-Term Rental
Regions:
U.S. & Canada
US$595

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Summary

The U.S. hotel market is entering a slower-growth phase, with room revenue rising just 1% in 2025 as weak inbound demand, cautious consumer spending and soft ADR growth weighed on results. Hotels are still expected to improve in 2026, supported by business travel, major events and luxury demand. However, competition is intensifying across distribution, with OTAs, loyalty programs, AI-driven discovery and short-term rentals all reshaping how hotels attract and retain guests.

This Essentials report delivers top-level takeaways for the U.S hotel & lodging market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.

Please note: The U.S. Hotel & Lodging Market Essentials 2026 is part of Phocuswright’s U.S. Travel Market Report 2026 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:

Analysts
Lorraine Sileo
Lorraine Sileo