Germany Travel Market Essentials 2025
- Published:
- June 2025
- Research Type:
- Report
- Figures:
- 10
- Segments:
- Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term Rental
- Regions:
- Europe
Summary
Despite economic contraction in 2024, Germany’s travel sector grew by 5%, powered by resilient domestic demand and returned a record-setting 496.1 million overnight stays. Travelers are booking earlier, seeking value and increasingly turning to online channels—trends that are accelerating digital investment across the sector. Budget segments are thriving, while traditional players adapt to rising costs, shifting consumer preferences, and mounting pressure from OTAs. Looking ahead, modest growth is expected as the market leans on innovation, consolidation and strategic recalibration to navigate persistent headwinds.
New in 2025, this Essentials report delivers top-level takeaways for the Germany travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.
Please note: The Germany Travel Market Essentials 2025 is part of Phocuswright’s Europe Travel Market Report 2025 series. With the single purchase of this series, the following reports (available now or publishing soon) are automatically included at no additional cost:
