a difficult sociopolitical environment in 2014, Asia Pacific's (APAC's)
emerging economies outperformed major Western countries in terms of gross
domestic product growth and outlook. The region's rising population and growing
middle class are spending more on travel, and APAC maintained its lead as the
world's largest travel market.
Asia Pacific Online Travel Overview Eighth Edition provides travel
companies and marketers with a comprehensive view of the region's travel market
performance from 2013 to 2017. The report provides market sizing and aggregate
gross travel bookings of Asia Pacific-based travel suppliers, covering 13 APAC
countries' leisure and unmanaged business travel. It delves into trends,
individual market dynamics, projections through 2017, and key findings from
various segments and countries.
- Mobile travel market sizing for
2013 and projections for 2015 to 2017, including sales from both the mobile web
- Sizing and gross bookings of
the region's airlines, hotels, car rental companies, railways and online travel
- Key trends affecting the size
and development of the total and online travel markets of China, Japan, India,
Australia and New Zealand
- Key findings on the region's online travel agencies, including accommodation sales, startups, mobile share and expansion
Phocuswright's Asia Pacific
Online Travel Overview Eighth Edition for insight into market sizing, trends and projections
for the world's fastest-growing travel market.
- Air Continues to Shift Online; OTAs’ Share Expanding
- LCCs Elbowing In
- Japan Clings to Lodging Lead as China Closes In
- Push for Increased Online (and Mobile) Hotel Bookings
- Car Rental
- Business Models Blur, OTAs Charge Ahead
- Mobile Delivers… and It’s Just the Start
- Online Travel Agencies: Big Ambitions, All Eyes on Execution
- Key Findings
- Intense Competition Sparks Chinese OTA Market
- OTA Growth Slows in Japan and ANZ, Emerging Markets Build Momentum
- Diversification is the Key to Growth
- If You Can’t Beat Them …
- The Changing Face of Metasearch
- The Mobile Renaissance
- Australia-New Zealand: A Swift Recovery, Steady Growth Ahead
- Key Findings
- A Tale of Two Currencies
- Car Rental
- Online Travel Outshines Total Market
- Suppliers Rule Online, OTAs Gain Momentum
- Expedia Plays Its Cards Right, OTA Market Transforms
- Waiting for Meta and Mobile to Make an Impact
- China: Leapfrogging to the Mobile Lead
- Key Findings
- Intermediaries: The Wild East
- Mobile Transforms the Market
- China’s Internet Giants and Travel
- What Lies Beneath: Startups
- Airlines: Growth Before Change
- Lodging: Growing Pains
- Hotels Online
- Alternative Accommodations
- Rail: Network Effects
- On the Road: Car Rental, Ride Sharing and Taxi Hailing
- Online Car Rental
- Not So Traditional: Mobile Apps Shake Up Ground Transport
- India: Lodging and Mobile Elevate the Market
- Key Findings
- Onwards and Upwards
- Car Rental
- Packaged Travel
- Online Travel Growth Shows No Signs of Cooling Off
- Suppliers Lead, But OTAs Are Winning the Battle
- OTAs in Focus: Marketing Activities Gain Steam
- Metasearch Takes Aim at Hotels
- Mobile First, Mobile Always
- Japan: Inbound on the Rebound
- Online Market Continues to Increase Share
- Airlines: Skymark Stumbles, LCC Gains Continue
- Lodging: Inbound Tourists Drive Growth
- Car Rental: Prioritizing Online Sales
- Rail: Diversification for Growth
- Online Travel Agencies: Rakuten, Jalan Lose Share
- Mobile Marketplace: Smartphone Adoption Ramps Up
Asia Pacific Online Travel Overview Eighth Edition presents market sizing and projections for the region's total and online leisure and unmanaged business travel markets for 2013-2017. Figures for 2013-2014 are based on actual company results, with select projections for 2014. Market sizing for 2015-2017 is based on projections. Estimates and projections are for gross bookings - the retail value of travel sold after cancellations.
Supplier revenue is attributed to the market where the company is based or headquartered. For example, 100% of Singapore Airlines' passenger revenue is attributed to Singapore. Airline sizing excludes other revenue - e.g., freight, ancillary sales and cancellation charges. Hotel figures are based on room revenue; car rental figures are based on rental revenue. For India only, car rental figures are based on branded rental and chauffeur-driven revenues. Rail figures are based on passenger ticket revenue. [NOTE: Beginning with this edition, China's rail gross bookings and projections are revised based on new government data. This revision led to increases in China and overall rail segment sizing, which are not comparable to previous editions of the Asia Pacific Online Travel Overview.]
All figures have been adjusted from fiscal year to calendar year, and may differ from data reported by companies. Totals in charts may not always equal 100% due to rounding.
This report covers 13 APAC countries and territories: Australia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand. The five markets with the largest shares - China, India, Japan, Australia and New Zealand (the latter two countries are combined into a common market) - are addressed in separate sections. The remaining eight markets are treated in aggregate as Northeast Asia (Hong Kong, Macau, South Korea and Taiwan) and Southeast Asia (Indonesia, Malaysia, Singapore and Thailand).
Both leisure and unmanaged business travel services are included in online travel market sizing and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car, and hotel expenses associated with business travel in firms that do not have travel policies dictating channel, type of travel, supplier, or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis. This report does include corporate travel bookings in the total travel market figures and in the total revenue for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends in the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in online totals because of the difficulty in distinguishing these bookings from leisure sales.
Phocuswright defines online travel as travel services paid for online by credit/debit cards, Internet banking, electronic wallet or other means. Travel that is researched online but booked offline using telephone numbers on provider websites is, wherever possible, excluded from online gross bookings figures.
Asia Pacific Online Travel Overview Eighth Edition also includes mobile travel market sizing for China, Japan and India for 2013 and 2014, and projections for 2015 to 2017. Sales from both the mobile web (smartphones and tablets) and applications are included in mobile gross bookings.
Phocuswright built its estimates and forecasts from interviews with more than 100 travel executives across the Asia Pacific (APAC) region regarding their companies' Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts, and reviews public filings of listed companies, government statistics, and data from select third-party sources.
Market sizing is presented in respective local currencies and in U.S. dollars (US$). Local currency is converted at the average rate for the period represented. References to the "travel market" indicate the total travel market, and "traditional travel agencies" refers principally to offline travel agencies. "Online penetration" denotes the percentage of travel purchases made online, and "Internet penetration" denotes the percentage of people with Internet access.