Search, Shop, Buy: The New Digital Funnel
As the travel search, shop, buy process grows increasingly complex, multiple devices and channels give travelers more and more choices, and travel companies expand their focus to encompass every phase of the trip planning life cycle. For travelers, none of these changes matter. They care about which websites and apps are best suited to help them plan the perfect vacation. While megatrends like mobile, social and metasearch apply around the globe, specific travel behaviors and the factors driving them can vary substantially by market.
Phocuswright's Search, Shop, Buy: The New Digital Funnel provides a detailed look at how travelers in eight key markets are navigating the trip life cycle. The report provides a basis for understanding travel-planning behavior in relation to devices (PCs, smartphones and tablets) and attitudes toward key shopping and purchase channels (suppliers, online travel agencies and metasearch websites).
Key topics include:
- A description of the core travel behaviors and preferences of travelers in Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S.
- An analysis of how market-specific trends influence destination selection, shopping and booking.
- An in depth look at megatrends like mobile, social and metasearch apply around the globe, as well as the factors driving them.
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