the travel search, shop, buy process grows increasingly complex, multiple
devices and channels give travelers more and more choices, and travel companies
expand their focus to encompass every phase of the trip planning life cycle.
For travelers, none of these changes matter. They care about which websites and
apps are best suited to help them plan the perfect vacation. While megatrends
like mobile, social and metasearch apply around the globe, specific travel
behaviors and the factors driving them can vary substantially by market.
Search, Shop, Buy: The New Digital Funnel provides a detailed look at how
travelers in eight key markets are navigating the trip life cycle. The report
provides a basis for understanding travel-planning behavior in relation to
devices (PCs, smartphones and tablets) and attitudes toward key shopping and
purchase channels (suppliers, online travel agencies and metasearch websites).
- A description of the core travel behaviors and
preferences of travelers in Australia, Brazil, China, France, Germany, Russia,
the U.K. and the U.S.
- An analysis of how market-specific trends
influence destination selection, shopping and booking.
- An in depth look at megatrends like mobile,
social and metasearch apply around the globe, as well as the factors driving
- Research Highlights
- Online Travel Populations by Market
- Travel Planning
- The Online Travel Planning Cycle
- Destination Selection
- Website Perception