Private Accommodation: Traffic & Conversion
- Published:
- March 2017
- Research Type:
- Article
- Format:
- Slideshow & PDF
- Pages:
- 18 slides
- Segment:
- Hotels & Lodging
- Region:
- U.S. & Canada
Summary
Private accommodation has exploded over the past few years, bringing alternative lodging options into the mainstream. While both HomeAway and VRBO have been the historical leaders in this category, Airbnb has grabbed the most headlines recently – and has grown the fastest by far. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for the leading private accommodation intermediaries. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.
Individual reports in this series include:
- U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016 (FREE)
- Hotel Suppliers: Traffic & Conversion ($295)
- Metasearch: Hotel Path Traffic ($295)
- Online Accommodation Brand Analysis: Traffic & Conversion ($295)
- Online Travel Agencies: Hotel Path Traffic & Conversion ($295)
- Referral Trends in Online Accommodation: Google's in Charge ($295)
- The Battle for Lifetime Value: Customer Loyalty in Online Accommodation ($295)
Click here to purchase the entire U.S. Accommodation: Clickstream & Conversion series for $1,095.
