Completed Projects
Check out the special project reports that have already been published and access the large amounts of data we collected as part of our research.
![Loyalty-20 Loyalty-20](/uploadedImages/Special_Projects/Images/loyalty-sp-510x388.png?n=1926)
Member for the Moment or Loyal for Life? Loyalty Programs Revisited.
Is it possible to build true loyalty in travel? The foundation of this project will be a consumer...
![Middle East Online Travel Overview Fourth Edition Middle East Online Travel Overview Fourth Edition](/uploadedImages/Special_Projects/Images/dubai-360x274.jpg)
Middle East Online Travel Overview Fourth Edition
Phocuswright's fourth deep dive delves into the total and online Middle East leisure/unmanaged...
![U.S. Travel Agency Landscape 2023 U.S. Travel Agency Landscape 2023](/uploadedImages/Special_Projects/2023/us-agency.png?n=716)
U.S. Travel Agency Landscape 2023
In 2022, Travel Weekly and Phocuswright blended their expertise to shine a light on the U.S. travel...
![Sustainable Tourism Sustainable Tourism](/uploadedImages/Special_Projects/2022/2sustainable-tourism-sp-thumbnail-image.png)
Sustainable Tourism
Phocuswright's Sustainable Tourism Special Project aims to help the industry gain insights into the...
![travel-agency-special-project-phocuswright travel-agency-special-project-phocuswright](/uploadedImages/Special_Projects/2022/sp-travel-agency-study-582x392.png)
Travel Agent Study
The Travel Agent Study Special Project will provide a fresh look at the marketplace and establish a...
![tours activities and attractions tours activities and attractions](/uploadedImages/Special_Projects/2022/tta-special-project-thumb-phocuswright.png?n=2106)
Tours, Activities and Attractions
A comprehensive look into the current state of the tours, activities and attractions segment and how...
![SP21-DigitalNomads SP21-DigitalNomads](/uploadedImages/Special_Projects/Images/sp-digital-nomads-510x388.png)
Digital Nomads: Work From Anywhere
Work-from-anywhere once seemed like a dream for employees without much freedom to travel - until...
![The Gen Z Traveler The Gen Z Traveler](/uploadedImages/Special_Projects/Images/sp-the-gen-z-traveler-510x388.png)
The Gen Z Traveler
As Generation Z comes of age, understanding their motivations, interests and habits is critical for...
![SP21-STR-510x388 SP21-STR-510x388](/uploadedImages/Special_Projects/Images/SP-2021-STRental-510x388.png)
U.S. Short-Term Rentals
This upcoming Phocuswright special research project takes a deep look at the U.S. short-term rentals...
![SP-2020-CorporateTravel SP-2020-CorporateTravel](/uploadedImages/Special_Projects/Images/special_project_corptravel.jpg)
U.S. Corporate Travel Market Sizing and Trends
Phocuswright is launching a refresh of its U.S. Corporate Market study to prepare the industry for the...
![2019 Private Accommodations 2019 Private Accommodations](/uploadedImages/Special_Projects/Images/sp-19-PA.jpg)
U.S. Private Accommodation: Travel's Most Disruptive Category Grows Up
In the decade since Airbnb was founded, the rise of private accommodation has dramatically expanded...
![Special Projects - Groups and Meetings Special Projects - Groups and Meetings](/uploadedImages/Special_Projects/2019/groups-and-meetings-sp-itk-takeover-1-2.jpg)
The Groups and Meetings Traveler: Where They Stay, Work and Play
The groups and meetings marketplace is diverse, complex, fragmented and – in many cases – unable to...
![2019 US Business Traveler 2 2019 US Business Traveler 2](/uploadedImages/Special_Projects/Images/sp-2019-biztrav2.jpg)
The U.S. Business Traveler: How Loyalty Technology and Preferred Channels Impact Today's Business Traveler
A new Special Project research study from Phocuswright will examine business traveler behaviors,...
![Global Traveler 2019 Global Traveler 2019](/uploadedImages/Special_Projects/Images/GlobalTraveler19.jpg)
The New Global Traveler: Discovering the Impact of Technology
Join Phocuswright in its groundbreaking study that quantifies, qualifies and compares the use of...
![The Experience Marketplace: Market Opportunity and Consumer Behavior for Experiential Travel The Experience Marketplace: Market Opportunity and Consumer Behavior for Experiential Travel](/uploadedImages/Special_Projects/Images/TravelPlanningFriends-360.jpg)
The Experience Marketplace: Market Opportunity and Consumer Behavior for Experiential Travel
Phocuswright has conducted extensive research on how travelers are planning and booking their trips...
![Map-PassportStamps Map-PassportStamps](/uploadedImages/Special_Projects/Images/MapWorldPassportStamps-360.jpg)
The Destination Decision: Where They Go and Why They Go There
What is driving the most important decision in the travel cycle: "Where should I go?" A new 2018 study...
![U.S. Travel Agency Distribution Landscape: 2016-2021 U.S. Travel Agency Distribution Landscape: 2016-2021](/uploadedImages/Research_Updates/Images/FamilyTravel-360.jpg?n=4867)
U.S. Travel Agency Distribution Landscape: 2016-2021
Phocuswright is setting its sights on the U.S. travel agency landscape again. Embarking on a landmark...
![Indian Consumer Travel Report Indian Consumer Travel Report](/uploadedImages/Research_Updates/Images/Airport-crowd.jpg?n=3642)
Indian Consumer Travel Report
Sponsor Phocuswright's upcoming Indian Consumer Travel Report 2017 to understand and anticipate Indian...
![MEOTO-Pattern MEOTO-Pattern](/uploadedImages/Special_Projects/Images/sp-me-pattern.jpg)
Middle East Online Travel Overview Third Edition
This Phocus Collection travel research project delves into Middle East market sizing and forecasts...
![Canadian Online Travel Overview Fourth Edition Canadian Online Travel Overview Fourth Edition](/uploadedImages/Special_Projects/Images/sp-canada.jpg)
Canadian Online Travel Overview Fourth Edition
Sponsor Canadian Online Travel Overview Fourth Edition for essential insights on this vast market...
![Travel Advertising in U.S. and Europe: Industry Sizing and Trends Travel Advertising in U.S. and Europe: Industry Sizing and Trends](/uploadedImages/Special_Projects/Images/AdSpend.png)
Travel Advertising in U.S. and Europe: Industry Sizing and Trends
Travel Advertising in the U.S. and Europe: Industry Sizing and Trends sponsors gain insight into how...
![Private Accommodation in Europe Private Accommodation in Europe](/uploadedImages/Special_Projects/Images/sp-to-let.jpg?n=275)
Private Accommodation in Europe: A Market Transformation
The European private accommodations segment is long-established and large – and it's experiencing...
![Businessman Multiple Exposure Photo Businessman Multiple Exposure Photo](/uploadedImages/Research_Updates/Images/Businessman-MultipleExposure.jpg)
The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's Business Traveler
The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's...
![SP Tours Activities SP Tours Activities](/uploadedImages/Special_Projects/Images/sp-tours-activities.jpg)
Tours and Activities Come of Age
Tours and Activities Come of Age A Phocuswright Special Project true 8102 Tours and activities...
![ForRent-DarkBlue2 ForRent-DarkBlue2](/uploadedImages/Special_Projects/Images/ForRent-DarkBlue(1).jpg)
Private Accommodation in the U.S.: A Market Transformation
Private Accommodation in the U.S.: A Market Transformation A Phocuswright Special Project true 8102...
![PaymentsNew PaymentsNew](/uploadedImages/Special_Projects/2015/SP-EuroPay-360x274.jpg)
Payments Unsettled: Travel's Complex European Payment Landscape
Payments Unsettled: Travel's Complex European Payment Landscape A Phocuswright Special Project true...
![China Unbounded: The Rapid Rise of China's Outbound Millions China Unbounded: The Rapid Rise of China's Outbound Millions](/uploadedImages/Special_Projects/2015/special-report_china.jpg)
China Unbounded: The Rapid Rise of China's Outbound Millions
China Unbounded: The Rapid Rise of China's Outbound Millions A Phocuswright Special Project true 8102...
![U.S. Corporate Travel Landscape U.S. Corporate Travel Landscape](/uploadedImages/Special_Projects/2015/special-report_sun-plane.jpg)
U.S. Corporate Travel Landscape
U.S. Corporate Travel Landscape A Phocuswright Special Project true 8102 The corporate travel market...
![The Southeast Asian Traveler The Southeast Asian Traveler](/uploadedImages/Special_Projects/Images/LotusFlower.jpg)
The Southeast Asian Traveler
The Southeast Asian Traveler A Phocuswright Special Project true 8102 Southeast Asia, one of the...
![Hail This! The Transformation of The Ground Transportation Experience for Travel Hail This! The Transformation of The Ground Transportation Experience for Travel](/uploadedImages/Special_Projects/Images/SP-CarCity.jpg)
Hail This! The Transformation of The Ground Transportation Experience for Travel
Hail This! The Transformation of The Ground Transportation Experience for Travel A Phocuswright...
![Independent Hotels: Marketing, Distribution And Technology Strategies For Non-Branded Properties Independent Hotels: Marketing, Distribution And Technology Strategies For Non-Branded Properties](/uploadedImages/Special_Projects/Images/Hotels.jpg?n=8156)
Independent Hotels: Marketing, Distribution And Technology Strategies For Non-Branded Properties
![Social Media In Travel: Mayhem, Myths, Mobile & Money Social Media In Travel: Mayhem, Myths, Mobile & Money](/uploadedImages/Special_Projects/Images/Speech.png?n=6538)
Social Media In Travel: Mayhem, Myths, Mobile & Money
Social Media A PhoCusWright Special Project true 8102 Social media is undeniably one of the past...
![Search, Shop, Buy: The New Digital Funnel Search, Shop, Buy: The New Digital Funnel](/uploadedImages/Special_Projects/Images/Search.jpg?n=4802)
![Assessing the Online Travel Opportunity: Middle East Second Edition Assessing the Online Travel Opportunity: Middle East Second Edition](/uploadedImages/Special_Projects/Images/MiddleEast.png?n=4579)
![Canadian Online Travel Overview Third Edition Canadian Online Travel Overview Third Edition](/uploadedImages/Special_Projects/Images/Canada.jpg?n=2815)
![(Dis)Loyalty and the U.S. Traveler (Dis)Loyalty and the U.S. Traveler](/uploadedImages/Special_Projects/Prior_Years/2013/Phone.jpg)
![Indian Consumer Behavior: Holidays and Travel Packages Indian Consumer Behavior: Holidays and Travel Packages](/uploadedImages/Special_Projects/Images/India.png?n=1599)
![The U.S. Travel Advertising Market: Industry Sizing And Trends The U.S. Travel Advertising Market: Industry Sizing And Trends](/uploadedImages/Special_Projects/Prior_Years/2013/Vacation.jpg?n=3459)
![In-Destination Events, Attractions & Activities: Europe In-Destination Events, Attractions & Activities: Europe](/uploadedImages/Special_Projects/Images/paris.jpg?n=2378)
![Payments Handing Over Credit Card Payments Handing Over Credit Card](/uploadedImages/Special_Projects/Prior_Years/2013/Payments%20handing%20card%20over.jpg)
Unsettled: Travel Payments and the Cost of Getting Paid
Unsettled: Travel Payments and the Cost of Getting Paid A Phocuswright Special Project true 8102 1461...
![Consumer Travel Report: China Consumer Travel Report: China](/uploadedImages/Special_Projects/Prior_Years/2013/traveler-airport.jpg)
Consumer Travel Report: China
Consumer Travel Report: China A Phocuswright Special Project true 8102 China is among the hottest...
![Country Highway Through Forest Country Highway Through Forest](/uploadedImages/Special_Projects/Prior_Years/2013/CountryHighwayThruForest-iStock_000018239670Large.jpg)
Staying Local: A Regional Study of the U.S. Road Traveler
Staying Local: A Regional Study of the U.S. Road Traveler A PhoCusWright Special Project true 8102...
![Skier Two People Downhill Skier Two People Downhill](/uploadedImages/Special_Projects/Prior_Years/2013/Ski%20two%20people%20downhill.jpg)
Skier & Ski Traveler Study
Skier & Ski Traveler Study A PhoCusWright Special Project true 8102 Passionate and driven, ski...
![U.S. Vacation Rentals 2009 - 2014: A Market Reinvented U.S. Vacation Rentals 2009 - 2014: A Market Reinvented](/uploadedImages/Special_Projects/Prior_Years/2013/iStock_000016053448XSmall-chalet.jpg)
U.S. Vacation Rentals 2009 - 2014: A Market Reinvented
U.S. Vacation Rentals 2009 - 2014: A Market Reinvented A Phocuswright Special Project true 8102 1341...
![Airplane Keyboard Airplane Keyboard](/uploadedImages/Special_Projects/Prior_Years/2013/Airplane%20Keyboard.jpg)
Assessing the Online Travel Opportunity: The Middle East
Assessing the Online Travel Opportunity: The Middle East A Phocuswright Special Project true 8102...
![Assessing the Online Travel Opportunity: Russia and Eastern Europe Assessing the Online Travel Opportunity: Russia and Eastern Europe](/uploadedImages/Special_Projects/Prior_Years/2012/RussiaDomes.jpg)
Assessing the Online Travel Opportunity: Russia and Eastern Europe
Assessing the Online Travel Opportunity: Russia and Eastern Europe A Phocuswright Webinar true 8102...
![The Future of Travel Agents The Future of Travel Agents](/uploadedImages/Special_Projects/Prior_Years/2012/airplane-sunsetclouds.jpg)
The Future of Travel Agents
The Future of Travel Agents A Phocuswright Special Project true 8102 1122 Gain an in-depth...
![The U.S. Business Traveler: Managed, Unmanaged and Rogue The U.S. Business Traveler: Managed, Unmanaged and Rogue](/uploadedImages/Special_Projects/Prior_Years/2012/traveler-airport.jpg)
The U.S. Business Traveler: Managed, Unmanaged and Rogue
The U.S. Business Traveler: Managed, Unmanaged and Rogue A Phocuswright Special Project true 8102 1069...
![Mobile Hits the Mainstream Mobile Hits the Mainstream](/uploadedImages/Special_Projects/Prior_Years/2012/hand-holding-phone.jpg)
Mobile Hits the Mainstream
Mobile Hits the Mainstream A Phocuswright Special Project true 8102 1421 Get a 360-degree view of the...
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