Completed Projects
Check out the special project reports that have already been published and access the large amounts of data we collected as part of our research.

Member for the Moment or Loyal for Life? Loyalty Programs Revisited.
Is it possible to build true loyalty in travel? The foundation of this project will be a consumer...

Middle East Online Travel Overview Fourth Edition
Phocuswright's fourth deep dive delves into the total and online Middle East leisure/unmanaged...

Travel Agent Study
The Travel Agent Study Special Project will provide a fresh look at the marketplace and establish a...

Tours, Activities and Attractions
A comprehensive look into the current state of the tours, activities and attractions segment and how...

Digital Nomads: Work From Anywhere
Work-from-anywhere once seemed like a dream for employees without much freedom to travel - until...

The Gen Z Traveler
As Generation Z comes of age, understanding their motivations, interests and habits is critical for...

U.S. Short-Term Rentals
This upcoming Phocuswright special research project takes a deep look at the U.S. short-term rentals...

U.S. Corporate Travel Market Sizing and Trends
Phocuswright is launching a refresh of its U.S. Corporate Market study to prepare the industry for the...

U.S. Private Accommodation: Travel's Most Disruptive Category Grows Up
In the decade since Airbnb was founded, the rise of private accommodation has dramatically expanded...

The Groups and Meetings Traveler: Where They Stay, Work and Play
The groups and meetings marketplace is diverse, complex, fragmented and – in many cases – unable to...

The U.S. Business Traveler: How Loyalty Technology and Preferred Channels Impact Today's Business Traveler
A new Special Project research study from Phocuswright will examine business traveler behaviors,...

The New Global Traveler: Discovering the Impact of Technology
Join Phocuswright in its groundbreaking study that quantifies, qualifies and compares the use of...

The Experience Marketplace: Market Opportunity and Consumer Behavior for Experiential Travel
Phocuswright has conducted extensive research on how travelers are planning and booking their trips...

The Destination Decision: Where They Go and Why They Go There
What is driving the most important decision in the travel cycle: "Where should I go?" A new 2018 study...

U.S. Travel Agency Distribution Landscape: 2016-2021
Phocuswright is setting its sights on the U.S. travel agency landscape again. Embarking on a landmark...

Indian Consumer Travel Report
Sponsor Phocuswright's upcoming Indian Consumer Travel Report 2017 to understand and anticipate Indian...

Middle East Online Travel Overview Third Edition
This Phocus Collection travel research project delves into Middle East market sizing and forecasts...

Canadian Online Travel Overview Fourth Edition
Sponsor Canadian Online Travel Overview Fourth Edition for essential insights on this vast market...

Travel Advertising in U.S. and Europe: Industry Sizing and Trends
Travel Advertising in the U.S. and Europe: Industry Sizing and Trends sponsors gain insight into how...

Private Accommodation in Europe: A Market Transformation
The European private accommodations segment is long-established and large – and it's experiencing...

The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's Business Traveler
The U.S. Business Traveler: How Loyalty, Technology and Preferred Channels are Impacting Today's...

Tours and Activities Come of Age
Tours and Activities Come of Age A Phocuswright Special Project true 8102 Tours and activities...
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Private Accommodation in the U.S.: A Market Transformation
Private Accommodation in the U.S.: A Market Transformation A Phocuswright Special Project true 8102...

Payments Unsettled: Travel's Complex European Payment Landscape
Payments Unsettled: Travel's Complex European Payment Landscape A Phocuswright Special Project true...

China Unbounded: The Rapid Rise of China's Outbound Millions
China Unbounded: The Rapid Rise of China's Outbound Millions A Phocuswright Special Project true 8102...

U.S. Corporate Travel Landscape
U.S. Corporate Travel Landscape A Phocuswright Special Project true 8102 The corporate travel market...

The Southeast Asian Traveler
The Southeast Asian Traveler A Phocuswright Special Project true 8102 Southeast Asia, one of the...

Hail This! The Transformation of The Ground Transportation Experience for Travel
Hail This! The Transformation of The Ground Transportation Experience for Travel A Phocuswright...

Independent Hotels: Marketing, Distribution And Technology Strategies For Non-Branded Properties

Social Media In Travel: Mayhem, Myths, Mobile & Money
Social Media A PhoCusWright Special Project true 8102 Social media is undeniably one of the past...








Unsettled: Travel Payments and the Cost of Getting Paid
Unsettled: Travel Payments and the Cost of Getting Paid A Phocuswright Special Project true 8102 1461...

Consumer Travel Report: China
Consumer Travel Report: China A Phocuswright Special Project true 8102 China is among the hottest...

Staying Local: A Regional Study of the U.S. Road Traveler
Staying Local: A Regional Study of the U.S. Road Traveler A PhoCusWright Special Project true 8102...

Skier & Ski Traveler Study
Skier & Ski Traveler Study A PhoCusWright Special Project true 8102 Passionate and driven, ski...

U.S. Vacation Rentals 2009 - 2014: A Market Reinvented
U.S. Vacation Rentals 2009 - 2014: A Market Reinvented A Phocuswright Special Project true 8102 1341...

Assessing the Online Travel Opportunity: The Middle East
Assessing the Online Travel Opportunity: The Middle East A Phocuswright Special Project true 8102...

Assessing the Online Travel Opportunity: Russia and Eastern Europe
Assessing the Online Travel Opportunity: Russia and Eastern Europe A Phocuswright Webinar true 8102...

The Future of Travel Agents
The Future of Travel Agents A Phocuswright Special Project true 8102 1122 Gain an in-depth...

The U.S. Business Traveler: Managed, Unmanaged and Rogue
The U.S. Business Traveler: Managed, Unmanaged and Rogue A Phocuswright Special Project true 8102 1069...

Mobile Hits the Mainstream
Mobile Hits the Mainstream A Phocuswright Special Project true 8102 1421 Get a 360-degree view of the...
Learn More About Special Projects
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