Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
See All
Will Privacy Restrictions Help Democratize Digital Marketing?
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
Read More
U.S. Meetings and Event Travel: Where They Work, Stay and Play
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
Read More
The Accelerating Convergence of Voice, Visual Search and Mapping
The way consumers search for travel products and services is changing. Three types of technologies –...
Read More
Will the Real 5G Please Stand Up
For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
Read More
Content Matters: From Planning to Purchase
Before a trip becomes an experience, it could be viewed as pieces and parcels of content. The...
Read More
(1)/collection_Curated-Collection-DMOs.jpg "Curated Collection: DMOs")
Curated Collection: DMOs
This special collection of individual reports – curated by our team of analysts – represents key...
Read More
Revenue-Boosting Tactics: Fair or Foul?
E-commerce has enabled a convenient and seamless experience for travelers when shopping for and...
Read More
Leisure Traveler Sentiment in the COVID-19 Era
The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
Read More