Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
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Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
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The State of Digital Advertising in Travel: Time for a Rethink
Striking the balance between perfectly-tailored products and maintaining high standards of privacy has...
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(1)/collection_Curated-Collection-Tours-Activities.jpg "Curated Collection: Tours & Activities")
Curated Collection: Tours & Activities
This special collection of individual reports – curated by our team of analysts – represents...
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5 things to know about European attitudes on sustainability
In the travel industry, aligning with consumers’ expectations around sustainable practices is...
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10 things you might not know about the New Nomad
The demographics of the New Nomad population illustrate that many of the previously held assumptions...
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(1)/collection_Curated-Collection-DMOs.jpg "Curated Collection: DMOs")
Curated Collection: DMOs
This special collection of individual reports – curated by our team of analysts – represents key...
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Will Privacy Restrictions Help Democratize Digital Marketing?
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
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U.S. Meetings and Event Travel: Where They Work, Stay and Play
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
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