Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel activities sector, examining how U.S. consumers view and engage with activities, and charts the activity provider and seller marketplace.

Technology has driven massive shifts in consumer travel behavior. Travelers now dream of, research, shop and book their travel across devices, and are led into the funnel through various advertising channels. The travel industry has bounced back after a few difficult years, and advertising budgets are likewise rising. Based on a combination of executive interviews, surveys and market sizing work, this report represents a deep dive into the travel ad spend landscape in the U.S. and Europe, exploring the essential trends that define digital travel advertising.

Europeans love to travel, and nearly half of European travelers begin planning their trips at least three months in advance. But what do they look for in a destination, and where do they go? This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, examines where European consumers go on their trips (and why), and reveals the key information sources they rely on for destination research.