Destination Activities Marketing Travel Research: Phocuswright

Research Topics Destination Activities Marketing

Latest on Destination Activities Marketing

Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.

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Revenue-Boosting Tactics: Fair or Foul?

E-commerce has enabled a convenient and seamless experience for travelers when shopping for and...

Destination & Activities Marketing

Leisure Traveler Sentiment in the COVID-19 Era

The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...

Consumer Trends

The Connected Trip: Are We There Yet?

For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...

Destination & Activities Marketing

Emerging Models in Hospitality: On-Demand, Micro and Pop-Up

On-demand, micro and pop-up hospitality are three models in lodging which for years have been inching...

Consumer Trends

Curated Collection: DMOs

This special collection of individual reports – curated by our team of analysts – represents key...

Destination & Activities Marketing

Travel Activities: Planning and Booking Go Digital

Travel activities – the collection of tours, activities and attractions that destinations offer – have...

Consumer Trends

Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel

When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...

Destination & Activities Marketing

Destination Selection Trends Among Australian Travelers

Australian travelers only take a few leisure trips a year, but travel is rarely far from their minds....

Destination & Activities Marketing