Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
See All(1)/collection_Curated-Collection-DMOs.jpg "Curated Collection: DMOs")
Curated Collection: DMOs
This special collection of individual reports – curated by our team of analysts – represents key...
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Will Privacy Restrictions Help Democratize Digital Marketing?
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
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U.S. Meetings and Event Travel: Where They Work, Stay and Play
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
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The Accelerating Convergence of Voice, Visual Search and Mapping
The way consumers search for travel products and services is changing. Three types of technologies –...
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Will the Real 5G Please Stand Up
For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
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Content Matters: From Planning to Purchase
Before a trip becomes an experience, it could be viewed as pieces and parcels of content. The...
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Revenue-Boosting Tactics: Fair or Foul?
E-commerce has enabled a convenient and seamless experience for travelers when shopping for and...
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Leisure Traveler Sentiment in the COVID-19 Era
The coronavirus outbreak prompted strict restrictive measures, including closures of borders, regions,...
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