Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
See All.jpg?n=127 "Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)")
Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
Read More
Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Read More
U.S. Travel Agents: Optimism Abounds
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
Read More
.jpg?n=1273 "Travel Experiences: Operator and Consumer Trends")
Travel Experiences: Operator and Consumer Trends
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Read More
The Outlook for Travel Experiences 2019-2025
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Read More
Help Wanted: How Travel Survives the People Shortage
When COVID lockdowns receded in early 2021, it was expected that frustrated travelers would return...
Read More
Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
Read More
The State of Digital Advertising in Travel: Time for a Rethink
Striking the balance between perfectly-tailored products and maintaining high standards of privacy has...
Read More