Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
See All
The Outlook for Travel Experiences 2019-2025
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Read More
Help Wanted: How Travel Survives the People Shortage
When COVID lockdowns receded in early 2021, it was expected that frustrated travelers would return...
Read More
Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
Read More
The State of Digital Advertising in Travel: Time for a Rethink
Striking the balance between perfectly-tailored products and maintaining high standards of privacy has...
Read More
5 things to know about European attitudes on sustainability
In the travel industry, aligning with consumers’ expectations around sustainable practices is...
Read More
10 things you might not know about the New Nomad
The demographics of the New Nomad population illustrate that many of the previously held assumptions...
Read More
Will Privacy Restrictions Help Democratize Digital Marketing?
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
Read More
U.S. Meetings and Event Travel: Where They Work, Stay and Play
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
Read More