Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
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U.S. Travel Agents: Optimism Abounds
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
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Travel Experiences: Operator and Consumer Trends
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
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The Outlook for Travel Experiences 2019-2025
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
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Help Wanted: How Travel Survives the People Shortage
When COVID lockdowns receded in early 2021, it was expected that frustrated travelers would return...
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Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
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The State of Digital Advertising in Travel: Time for a Rethink
Striking the balance between perfectly-tailored products and maintaining high standards of privacy has...
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5 things to know about European attitudes on sustainability
In the travel industry, aligning with consumers’ expectations around sustainable practices is...
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10 things you might not know about the New Nomad
The demographics of the New Nomad population illustrate that many of the previously held assumptions...
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