Research Topics
Destination Activities Marketing
Latest on Destination Activities Marketing
Phocuswright's destination coverage includes everything from the activities, attractions and tours travelers do in-destination and how they decide where to go, to analyses of specific types of destinations, like ski resorts and local travel.
See All![Far From the Madding Crowd? The Truth About Overtourism and Dispersal Far From the Madding Crowd? The Truth About Overtourism and Dispersal](/uploadedImages/Products/2023/Report/_New_Product/report_Sustainability_Overtourism_2023.jpg)
Far From the Madding Crowd? The Truth About Overtourism and Dispersal
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
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![Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It) Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)](/uploadedImages/Products/2023/Report/_New_Product/Images/report_Sustainability_2023 (1).jpg?n=127)
Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
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![Under the Influence: Social Media’s Role in Trip Planning and Inspiration Under the Influence: Social Media’s Role in Trip Planning and Inspiration](/uploadedImages/Products/2023/Analysis/_New_Product/report_CTRSocialMedia_2023.jpg?n=2167)
Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
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![U.S. Travel Agents: Optimism Abounds U.S. Travel Agents: Optimism Abounds](/uploadedImages/Products/2023/Report/_New_Product/report_travelagency_2022.jpg)
U.S. Travel Agents: Optimism Abounds
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
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![Travel Experiences: Operator and Consumer Trends Travel Experiences: Operator and Consumer Trends](/uploadedImages/Products/2022/Report/_New_Product/report_TAAE_2022(1).jpg?n=1273)
Travel Experiences: Operator and Consumer Trends
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
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![The Outlook for Travel Experiences 2019-2025 The Outlook for Travel Experiences 2019-2025](/uploadedImages/Products/2022/Report/_New_Product/report_TAAE_2022.jpg)
The Outlook for Travel Experiences 2019-2025
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
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![Help Wanted: How Travel Survives the People Shortage Help Wanted: How Travel Survives the People Shortage](/uploadedImages/Products/2022/Analysis/_New_Product/labor-shortage-thumbnail.jpg)
Help Wanted: How Travel Survives the People Shortage
When COVID lockdowns receded in early 2021, it was expected that frustrated travelers would return...
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![Off the Beaten Path: How Technology Is Dispersing Tourism Demand Off the Beaten Path: How Technology Is Dispersing Tourism Demand](/uploadedImages/Products/2022/Analysis/_New_Product/Images/beaten_path_thumbnail.jpg?n=3719)
Off the Beaten Path: How Technology Is Dispersing Tourism Demand
In spite of the travel restrictions associated with the pandemic, there remain tourism hotspots where...
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