Analyst Hollis Thomases

Hollis Thomases

Research AnalystHollis Thomases

Wilmington, Delaware United States

Ms. Thomases is a technology industry veteran who brings to her qualitative research a diverse perspective that combines marketing, customer journey and digital transformation. Hollis’s recent analyses have focused on technological innovations in mobility, artificial intelligence and the digital customer experience. Prior to joining Phocuswright in 2013, Hollis was an award-winning entrepreneur who led her own consultancy and tactical digital marketing agency for such travel and tourism clients as Visit Baltimore, the Washington D.C. Accommodations, Watermark Cruises and the Baltimore Museum of Art. Hollis authored the best-selling business book, Twitter Marketing: An Hour a Day; was a regular columnist for Inc.com, Lead Change Group, and ClickZ; and has been a contributing columnist for CMO.com and the Business Journal newspapers. A sought-after speaker, Hollis has delivered presentations and workshops around the country. Hollis is a graduate of Cornell University.

Travel Research From Hollis Thomases

Travel Innovation and Technology Trends 2019

Travel Innovation and Technology Trends 2019

Category: Technology Innovation Published: March 2019 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm Rose

Each year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we...

Transportation Transformation: Implications for the Travel Industry

Transportation Transformation: Implications for the Travel Industry

Category: Technology Innovation Published: November 2018 Analysts: Hollis Thomases

Transportation and travel. Travel and transportation. For obvious reasons, the two cannot be treated as mutually exclusive. Both are being transformed by ever-hastening technological advances, and...

Caring About the Customer: What a Concept!

Caring About the Customer: What a Concept!

Category: Technology Innovation Published: April 2018 Analysts: Hollis Thomases

Increasingly, companies realize that paying lip service to their audience in the form of brand positioning and advertising messages may bring in customers, but not retain them. Brands have to live up to...

Travel Innovation and Technology Trends 2018

Travel Innovation and Technology Trends 2018

Category: Technology Innovation Published: March 2018 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm Rose

Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and...

Redefining the Travel Customer Experience

Redefining the Travel Customer Experience

Category: Technology Innovation Published: December 2017 Analysts: Hollis Thomases

This paper presents an overview of how and why the traveler’s expectations matter, the process of creating great digitally-transformed customer experiences, and mistakes that should be avoided. It also...

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