Hollis ThomasesResearch Analyst
Wilmington, Delaware United States
Ms. Thomases is a technology industry veteran who brings to her qualitative research a diverse perspective that combines marketing, customer journey and digital transformation. Hollis’s recent analyses have focused on technological innovations in mobility, artificial intelligence and the digital customer experience. Prior to joining Phocuswright in 2013, Hollis was an award-winning entrepreneur who led her own consultancy and tactical digital marketing agency for such travel and tourism clients as Visit Baltimore, the Washington D.C. Accommodations, Watermark Cruises and the Baltimore Museum of Art. Hollis authored the best-selling business book, Twitter Marketing: An Hour a Day; was a regular columnist for Inc.com, Lead Change Group, and ClickZ; and has been a contributing columnist for CMO.com and the Business Journal newspapers. A sought-after speaker, Hollis has delivered presentations and workshops around the country. Hollis is a graduate of Cornell University.
Native Advertising for the Travel MarketerCategory: Destination & Activities Marketing Published: March 2015 Analysts: Hollis Thomases US $350
Native advertising has become the darling of digital publishers, but is it right for travel advertisers? This Analysis explores the various types of native advertising available to travel marketers,...
Digital Data-Driven Advertising for the Travel IndustryCategory: Technology Innovation Published: December 2013 Analysts: Bruce Rosard, Suzanne Schultz, Hollis Thomases US $695
Most travel advertisers want to drive action, frequently in the form of bookings and/or revenue. With its scalability, cost-effectiveness and potential to effectively reach target audiences, data-driven...