Analyst Hollis Thomases

Hollis Thomases

Senior Research AnalystHollis Thomases

Wilmington, Delaware United States

Ms. Thomases is a technology industry veteran who brings to her qualitative research a diverse perspective that combines marketing, customer journey and digital transformation. Hollis’s recent analyses have focused on technological innovations in mobility, artificial intelligence and the digital customer experience. Prior to joining Phocuswright in 2013, Hollis was an award-winning entrepreneur who led her own consultancy and tactical digital marketing agency for such travel and tourism clients as Visit Baltimore, the Washington D.C. Accommodations, Watermark Cruises and the Baltimore Museum of Art. Hollis authored the best-selling business book, Twitter Marketing: An Hour a Day; was a regular columnist for Inc.com, Lead Change Group, and ClickZ; and has been a contributing columnist for CMO.com and the Business Journal newspapers. A sought-after speaker, Hollis has delivered presentations and workshops around the country. Hollis is a graduate of Cornell University.

Travel Research From Hollis Thomases

Digital Ad Confusion and Concerns: Fraud, Bots, Blockers, and Transparency

Digital Ad Confusion and Concerns: Fraud, Bots, Blockers, and Transparency

Category: Technology Innovation Published: March 2017 Analysts: Hollis Thomases

No longer a nice-to-have, digital advertising – particularly for travel marketers – has become a must-have as part of virtually any annual strategy. As so much of the traveler experience now begins and...

The Accelerated Pace of Reinventing Travel: Can the Industry Keep up, and If so, How?

The Accelerated Pace of Reinventing Travel: Can the Industry Keep up, and If so, How?

Category: Technology Innovation Published: August 2016 Analysts: Hollis Thomases

While travel as an industry is not generally associated with speed, the behind-the-scenes business of travel cannot afford to think or act leisurely. Ever-advancing new technologies, disruptive and...

The Decline of Search and Its Impact on Digital Marketing

The Decline of Search and Its Impact on Digital Marketing

Category: Social & Search Published: June 2016 Analysts: Hollis Thomases

Search marketing has long been the grand poobah of digital marketing. In travel, industry marketers have relied heavily on Search strategies to lead prospects down the conversion funnel. This paper...

Native Advertising for the Travel Marketer

Native Advertising for the Travel Marketer

Category: Destination & Activities Marketing Published: March 2015 Analysts: Hollis Thomases US $350

Native advertising has become the darling of digital publishers, but is it right for travel advertisers? This Analysis explores the various types of native advertising available to travel marketers,...

Digital Data-Driven Advertising for the Travel Industry

Digital Data-Driven Advertising for the Travel Industry

Category: Technology Innovation Published: December 2013 Analysts: Bruce Rosard, Suzanne Schultz, Hollis Thomases US $695

Most travel advertisers want to drive action, frequently in the form of bookings and/or revenue. With its scalability, cost-effectiveness and potential to effectively reach target audiences, data-driven...

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