Thank You, But Let Me Do It Myself: 9 Trends in the DIY Traveler Experience

Summary

Blame it all on digital. Thanks to digital technology, today’s traveler can access and share more information more easily, and this access has molded behaviors and shaped expectations like never before. These technology-influenced behaviors and expectations have created a propensity towards the kind of do-it-yourself (DIY) mentality that can conflict with the very principles of hospitality (service with a smile), travel businesses are being forced to adapt and adjust to the DIYers. Looking deeper, there are nine trends in today’s DIY traveler experience.