Ms. Thomases is a technology industry veteran who brings to her qualitative research a diverse perspective that combines marketing, customer journey and digital transformation. Hollis’s recent analyses have focused on technological innovations in mobility, artificial intelligence and the digital customer experience. Prior to joining Phocuswright in 2013, Hollis was an award-winning entrepreneur who led her own consultancy and tactical digital marketing agency for such travel and tourism clients as Visit Baltimore, the Washington D.C. Accommodations, Watermark Cruises and the Baltimore Museum of Art. Hollis authored the best-selling business book, Twitter Marketing: An Hour a Day; was a regular columnist for Inc.com, Lead Change Group, and ClickZ; and has been a contributing columnist for CMO.com and the Business Journal newspapers. A sought-after speaker, Hollis has delivered presentations and workshops around the country. Hollis is a graduate of Cornell University.
Travel Innovation and Technology Trends 2018
Category: Technology Innovation Published: March 2018 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseEach year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and...
Redefining the Travel Customer Experience
Category: Technology Innovation Published: December 2017 Analysts: Hollis ThomasesThis paper presents an overview of how and why the traveler’s expectations matter, the process of creating great digitally-transformed customer experiences, and mistakes that should be avoided. It also...
Customer Journey Strategies Build Business Value and Foster Innovation
Category: Technology Innovation Published: August 2017 Analysts: Hollis ThomasesBusinesses spend a lot of money on marketing and advertising with the goal of driving sales, revenues, and profits. For a very long time, that meant focusing on ways to drive consumer attention to the...
Untapped and Under-Utilized Digital Marketing Opportunities for Travel Brands
Category: Technology Innovation Published: April 2017 Analysts: Hollis ThomasesKeeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like a race with no finish line. Making determinations on how much attention, time, resources, and...
Digital Ad Confusion and Concerns: Fraud, Bots, Blockers, and Transparency
Category: Technology Innovation Published: March 2017 Analysts: Hollis ThomasesNo longer a nice-to-have, digital advertising – particularly for travel marketers – has become a must-have as part of virtually any annual strategy. As so much of the traveler experience now begins and...