Analyst Hollis Thomases

Hollis Thomases

Research AnalystHollis Thomases

Wilmington, Delaware United States

Ms. Thomases is a technology industry veteran who brings to her qualitative research a diverse perspective that combines marketing, customer journey and digital transformation. Hollis’s recent analyses have focused on technological innovations in mobility, artificial intelligence and the digital customer experience. Prior to joining Phocuswright in 2013, Hollis was an award-winning entrepreneur who led her own consultancy and tactical digital marketing agency for such travel and tourism clients as Visit Baltimore, the Washington D.C. Accommodations, Watermark Cruises and the Baltimore Museum of Art. Hollis authored the best-selling business book, Twitter Marketing: An Hour a Day; was a regular columnist for Inc.com, Lead Change Group, and ClickZ; and has been a contributing columnist for CMO.com and the Business Journal newspapers. A sought-after speaker, Hollis has delivered presentations and workshops around the country. Hollis is a graduate of Cornell University.

Travel Research From Hollis Thomases

Customer Journey Strategies Build Business Value and Foster Innovation

Customer Journey Strategies Build Business Value and Foster Innovation

Category: Technology Innovation Published: August 2017 Analysts: Hollis Thomases

Businesses spend a lot of money on marketing and advertising with the goal of driving sales, revenues, and profits. For a very long time, that meant focusing on ways to drive consumer attention to the...

Untapped and Under-Utilized Digital Marketing Opportunities for Travel Brands

Untapped and Under-Utilized Digital Marketing Opportunities for Travel Brands

Category: Technology Innovation Published: April 2017 Analysts: Hollis Thomases

Keeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like a race with no finish line. Making determinations on how much attention, time, resources, and...

Digital Ad Confusion and Concerns: Fraud, Bots, Blockers, and Transparency

Digital Ad Confusion and Concerns: Fraud, Bots, Blockers, and Transparency

Category: Technology Innovation Published: March 2017 Analysts: Hollis Thomases

No longer a nice-to-have, digital advertising – particularly for travel marketers – has become a must-have as part of virtually any annual strategy. As so much of the traveler experience now begins and...

The Accelerated Pace of Reinventing Travel: Can the Industry Keep up, and If so, How?

The Accelerated Pace of Reinventing Travel: Can the Industry Keep up, and If so, How?

Category: Technology Innovation Published: August 2016 Analysts: Hollis Thomases

While travel as an industry is not generally associated with speed, the behind-the-scenes business of travel cannot afford to think or act leisurely. Ever-advancing new technologies, disruptive and...

The Decline of Search and Its Impact on Digital Marketing

The Decline of Search and Its Impact on Digital Marketing

Category: Social & Search Published: June 2016 Analysts: Hollis Thomases

Search marketing has long been the grand poobah of digital marketing. In travel, industry marketers have relied heavily on Search strategies to lead prospects down the conversion funnel. This paper...

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