Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

Click here to download Cathy's high resolution photo from the Phocuswright media gallery.

Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

Private Accommodation: Traffic & Conversion

Private Accommodation: Traffic & Conversion

Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295

Private accommodation has exploded over the past few years, bringing alternative lodging options into the mainstream. While both HomeAway and VRBO have been the historical leaders in this category,...

Hotel Suppliers: Traffic & Conversion

Hotel Suppliers: Traffic & Conversion

Category: Consumer Trends Published: February 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295

In an effort to regain some market share from leading OTAs, major hotel brands have introduced exclusive rates and other perks for loyalty members who book direct. But to what extent have these...

Online Travel Agencies: Hotel Path Traffic & Conversion

Online Travel Agencies: Hotel Path Traffic & Conversion

Category: Consumer Trends Published: February 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295

While hotel shopping via desktop on online travel agencies (OTAs) has recently fallen, coinciding with the launch of several major hotels’ direct-booking marketing campaigns, OTAs have seen significant...

U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016

U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016

Category: Consumer Trends Published: February 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain

While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of consolidation, hotels, metasearch and private accommodation players are pushing to grow their share of the...

Social Evolution: The Snapchat Generation and the Future of Social Media

Social Evolution: The Snapchat Generation and the Future of Social Media

Category: Social & Search Published: January 2017 Analysts: Cathy Walsh

Young people have long been early adopters of new technologies, and nowhere are the tastes and preferences of youth felt more strongly than in the realm of social media. With older millennials now in...

Page 20 of 31