Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

European Consumer Travel Report Fifth Edition

European Consumer Travel Report Fifth Edition

Category: Consumer Trends Published: December 2014 Analysts: Marcello Gasdia, Cathy Walsh US $1,495

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumerconfidence has proven remarkably resilient. The vast majority of travelers in major markets continue...

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Category: Social & Search Published: July 2014 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $995

With a dizzying array of online travel planning and booking options available to today’s travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile...

Travel Innovation: The State of Startups 2005-2013

Category: Technology Innovation Published: May 2014 Analysts: Cathy Walsh, Chetan Kapoor, Douglas Quinby, Maggie Rauch US $795

Travel, tourism and hospitality has a history of attracting entrepreneurs inspired by the industry’s complexities and eager to bring innovation to the world’s largest industry. This Analysis tracks the...

Innovation In Destination Marketing: Emerging Trends, Enabling Technologies

Innovation In Destination Marketing: Emerging Trends, Enabling Technologies

Category: Destination & Activities Marketing Published: April 2014 Analysts: Cathy Walsh US $350

Destination marketers play a unique role in the travel, tourism and hospitality industry, and are critical in promoting the destination and generating demand for travel suppliers as well as...

The Mobile Travel Landscape: A Multi-Region Spotlight

Category: Mobile Published: April 2014 Analysts: Cathy Walsh US $650

Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers use mobile devices for travel vary by region and market. This article examines the current state of mobile...

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