Global Online Travel Overview Fourth Edition

Summary

Increasingly, travelers in mature and developing countries alike are going online to shop for and purchase travel. Smartphones and tablets make it possible to plan a trip anytime, anywhere, and the availability of low-cost mobile devices is further accelerating online adoption. For all the world's interconnectedness, significant variation remains across travel markets, even within a single region. The shift to online booking channels continues worldwide, but a range of factors influence growth rates in individual markets, including online penetration, technology infrastructure, credit card adoption and macroeconomic conditions.  

Phocuswright aggregated online and total travel market sizing and projections for six major regions: the U.S., Europe, Eastern Europe, Asia Pacific, the Middle East and Latin America. The most up-to-date, top-level analysis of the global online travel landscape, this overview examines each region's total and online markets, from 2014-2017, with a focus on key market trends and regional highlights, supplier-intermediary dynamics and outlook for future growth.  

Topics include:

• Global market share by region
• Online travel penetration and regional growth potential
• Analysis of supplier-intermediary dynamics and variation by region
• Market trends for key countries in each region

Purchase Phocuswright's Global Online Travel Overview Fourth Edition to understand the dynamics and opportunities shaping this global industry.