Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

U.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)

U.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)

Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $1,095

The U.S. online accommodations marketplace is a crowded category, with a wide range of travel suppliers and intermediaries competing for traffic and transactions – both on desktop and mobile. This...

Referral Trends in Online Accommodation: Google’s in Charge

Referral Trends in Online Accommodation: Google’s in Charge

Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295

For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving...

The Battle for Lifetime Value: Customer Loyalty in Online Accommodation

The Battle for Lifetime Value: Customer Loyalty in Online Accommodation

Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295

Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a...

Online Accommodation Brand Analysis: Traffic & Conversion

Online Accommodation Brand Analysis: Traffic & Conversion

Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295

While the travel industry pays close attention to channel differences and competitive dynamics, travelers care primarily about finding a great place to stay, regardless of the type(s) of travel website...

Metasearch: Hotel Path Traffic

Metasearch: Hotel Path Traffic

Category: Consumer Trends Published: March 2017 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $295

Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy. While TripAdvisor currently leads the pack, competitors like...

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