Analyst Bing Liu

Bing Liu

Director, Surveys and AnalyticsBing Liu

Las Vegas, Nevada United States

With over a decade of experience in consumer and marketing research, Mr. Liu contributes his expertise to customer engagement, segmentation and decision process analysis for Phocuswright's research publications and custom client engagements. Before joining Phocuswright, Bing worked with Gallup Inc. in southern China as director of consulting and research analytics, helping clients develop marketing strategies and consumer insight. Prior to that role, he was with Gallup in California as senior research analyst, designing and implementing consumer studies across different industries and geographies. Bing Liu holds an M.S. degree in survey research and methodology from University of Nebraska.

Travel Research From Bing Liu

Inside the Mind of the Modern Road Warrior

Inside the Mind of the Modern Road Warrior

Category: Business Travel Published: August 2017 Analysts: Bing Liu, Douglas Quinby, Norm Rose US $695

Today’s road warriors are travel’s most coveted bunch. They account for a small slice of the business traveler population but an outsized share of trips, and their impact and influence on the industry...

India Consumer Travel Special Project (2017)

India Consumer Travel Special Project (2017)

Category: Consumer Trends Published: August 2017 Analysts: Bing Liu, Cathy Walsh, Chetan Kapoor, Deepak Jain

Phocuswright analysts present the findings from the Indian Consumer Travel Report 2017 Special Project in a downloadable deck.

The U.S. Business Traveler: Debunking Common Myths About Corporate Travel

The U.S. Business Traveler: Debunking Common Myths About Corporate Travel

Category: Business Travel Published: July 2017 Analysts: Norm Rose, Bing Liu US $895

With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old...

U.S. Business Traveler Special Project (2017)

U.S. Business Traveler Special Project (2017)

Category: Business Travel Published: July 2017 Analysts: Bing Liu, Norm Rose

With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old...

Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020

Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020

Category: Destination & Activities Marketing Published: July 2017 Analysts: Alice Jong, Bing Liu, Douglas Quinby US $995

While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of...

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