With over a decade of experience in consumer and marketing research, Mr. Liu contributes his expertise to customer engagement, segmentation and decision process analysis for Phocuswright's research publications and custom client engagements. Before joining Phocuswright, Bing worked with Gallup Inc. in southern China as director of consulting and research analytics, helping clients develop marketing strategies and consumer insight. Prior to that role, he was with Gallup in California as senior research analyst, designing and implementing consumer studies across different industries and geographies. Bing Liu holds an M.S. degree in survey research and methodology from University of Nebraska.
The U.S. Business Traveler: Debunking Common Myths About Corporate Travel
Category: Business Travel Published: July 2017 Analysts: Norm Rose, Bing Liu US $895With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old...
Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
Category: Destination & Activities Marketing Published: July 2017 Analysts: Alice Jong, Bing Liu, Douglas Quinby US $995While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of...
The Southeast Asian Traveler
Category: Consumer Trends Published: January 2017 Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Douglas Quinby, Maggie Rauch US $795Asia Pacific is a growth engine of the global travel industry, and while much attention has been focused on the more populous China and India, Southeast Asia is emerging as a key area of focus for...
A Market Transformed: Private Accommodation in the U.S.
Category: Consumer Trends Published: January 2017 Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie Rauch US $1,095Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three...
Payments Unsettled: Travel's Complex European Payment Landscape
Category: Business Travel Published: December 2016 Analysts: Bing Liu, Ralph Merten, Norm RoseThe European payment landscape stands at a crossroads. While traditional forms of payment like credit or debit cards, cash and check, still dominate in most markets, travel suppliers and intermediaries...