Bing Liu

With over a decade of experience in consumer and marketing research, Mr. Liu contributes his expertise to customer engagement, segmentation and decision process analysis for Phocuswright's research publications and custom client engagements. Before joining Phocuswright, Bing worked with Gallup Inc. in southern China as director of consulting and research analytics, helping clients develop marketing strategies and consumer insight. Prior to that role, he was with Gallup in California as senior research analyst, designing and implementing consumer studies across different industries and geographies. Bing Liu holds an M.S. degree in survey research and methodology from University of Nebraska.