With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old methodologies, measurements and focus. While many U.S. corporate travel managers tout success with online booking tools (OBTs) as adoption rates soars, the managed business traveler has already moved on. The smartphone now is the platform of choice for not only research, but booking as well.
A major gap divides the conceptual principles of managed travel and actual traveler behavior. By definition, managed travel implies control over the traveler’s actions. But the majority of U.S. companies lack strict consequences when policy is violated, allowing more freedom for the traveler to choose suppliers and booking channels. This behavior may be hidden from traditional measurement, as managed business travelers increasingly use their smartphones to plan and book their trips. Convenience and better prices drive policy violations, reinforcing that the traveler is now at the center of any managed travel program.
Purchase Phocuswright's The U.S. Business Traveler: Debunking Common Myths About Corporate Travel to explore the impact of technology on business traveler behavior and expose ten myths.
- Study Background
- Study Methodology
- Key Findings
- Myth #1 – Managed Travel Programs Control Business Traveler Behavior
- Myth #2 – Mobile Bookings for Managed Travel are Relatively Low
- Myth #3 – Smartphone Usage is Simply Shifting Desktop Activity to the Mobile Device
- Myth #4 – The Reasons for Policy Non-Compliance are Different Across the Managed Travel Continuum
- Myth #5 – Millennials are Significantly Less Compliant Compared to Other Generations
- Myth #6 – OTAs Have Little Impact on Managed Travel Programs
- Myth #7– Frequent Managed Business Travelers are Among the Least Compliant
- Myth #8 – Home Sharing Has Not Taken Hold in Managed Travel Programs
- Myth #9 – By Making OBTs Easier to Use, Corporations Can Improve Their Online Attachment Rate.
- Myth #10 – Duty of Care Programs Can Be Effective while Out-of-Channel Bookings Continue to Grow