With over a decade of experience in consumer and marketing research, Mr. Liu contributes his expertise to customer engagement, segmentation and decision process analysis for Phocuswright's research publications and custom client engagements. Before joining Phocuswright, Bing worked with Gallup Inc. in southern China as director of consulting and research analytics, helping clients develop marketing strategies and consumer insight. Prior to that role, he was with Gallup in California as senior research analyst, designing and implementing consumer studies across different industries and geographies. Bing Liu holds an M.S. degree in survey research and methodology from University of Nebraska.
China Unbounded: The Rapid Rise of China’s Outbound Millions (Chinese)
Category: Consumer Trends Published: July 2016 Analysts: Maggie Rauch, Ershan Wang, Mark Blutstein, Bing Liu, Douglas Quinby US $895This publication is the Chinese language version of Phocuswright's China Unbounded: The Rapid Rise of China's Outbound Millions....
The Global Hostel Marketplace 2014-2018
Category: Consumer Trends Published: May 2016 Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Felica Eisenbeis, Deepak Jain US $799While hostels have long been associated with dorm-style accommodations catering to budget travelers, today’s hostels include a more diverse range of possibilities. Increasingly, hostels feature private...
China Unbounded: The Rapid Rise of China’s Outbound Millions
Category: Consumer Trends Published: April 2016 Analysts: Maggie Rauch, Mark Blutstein, Bing Liu, Douglas Quinby US $895While Chinese travelers are an emerging force, many are still new to air travel and the idea of traveling overseas. But with increased prosperity and easing travel restrictions, they are making up for...
Hail This! The Transformation of the Ground Transportation Experience for Travel
Category: Consumer Trends Published: March 2016 Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Chetan Kapoor US $895Until recently, ground transportation rarely inspired excitement among travelers or investors. Thanks largely to smartphones and the rise of the sharing economy, the segment has experienced profound...
U.S. Consumer Travel Report Seventh Edition
Category: Consumer Trends Published: August 2015 Analysts: Marcello Gasdia, Mark Blutstein, Bing Liu US $1,995With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are...