Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Latin America Travel Market Report 2021-2025
    ReportLatin America Travel Market Report 2021-2025
    Published: July 2022
    With incredible variability, the Latin America travel market began recovery in 2021. The region has...
    Report
    Scandinavia Travel Market Report 2021-2025
    ReportScandinavia Travel Market Report 2021-2025
    Published: February 2022
    The Scandinavian travel market (comprising Denmark, Norway and Sweden) faced similar challenges as...
    Report
    Spain Travel Market Report 2022-2026
    ReportSpain Travel Market Report 2022-2026
    Published: April 2023
    Spain’s tourism market performance in 2022 was about as good as could be expected. Amidst COVID...
    Report
    Japan Travel Market Report 2020-2024
    ReportJapan Travel Market Report 2020-2024
    Published: June 2021
    The Japan travel market faces significant challenges, following a year of pandemic-related lockdowns...
    Report
    Eastern Europe Travel Market Report 2020-2024
    ReportEastern Europe Travel Market Report 2020-2024
    Published: August 2021
    Eastern Europe boasts a varied geography and a plethora of culturally rich travel destinations. As in...
    Report
    Scandinavia Travel Market 2020-2024: By the Numbers
    ReportScandinavia Travel Market 2020-2024: By the Numbers
    Published: January 2021
    Scandinavia's travel market has been greatly impacted by the COVID-19 pandemic, with total gross...
    Report
    Japan Travel Market 2020-2024: By the Numbers
    ReportJapan Travel Market 2020-2024: By the Numbers
    Published: June 2021
    As with every major travel market, Japan's travel industry has been deeply affected by the pandemic....
    Report
    U.K. Travel Market Report 2021-2025
    ReportU.K. Travel Market Report 2021-2025
    Published: February 2022
    The U.K. travel market has experienced several tumultuous years, as virus variants and travel...
    Report
    Germany Travel Market 2020-2024: By the Numbers
    ReportGermany Travel Market 2020-2024: By the Numbers
    Published: February 2021
    Germany's online travel bookings plummeted 59% in 2020, as the coronavirus pandemic wreaked havoc...
    Report
    U.S. Packaged Travel Market Report 2020-2024
    ReportU.S. Packaged Travel Market Report 2020-2024
    Published: February 2021
    The U.S. packaged travel market has been among the worst-affected segments from the coronavirus...
    Report
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