Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Scandinavia Online Travel 2019: By the Numbers
    ReportScandinavia Online Travel 2019: By the Numbers
    Published: December 2019
    Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to...
    Report
    Italy Online Travel 2018: By the Numbers
    ReportItaly Online Travel 2018: By the Numbers
    Published: November 2018
    Italy’s travel market is projected to climb 5-6% annually for the next several years, with online...
    Report
    Italy Online Travel 2019: By the Numbers
    ReportItaly Online Travel 2019: By the Numbers
    Published: December 2019
    Led by Italy’s expansive network of traditional travel agents, offline distribution was projected to...
    Report
    France Online Travel Overview 2018
    ReportFrance Online Travel Overview 2018
    Published: November 2018
    While the French travel market is relatively fragmented overall, most segments are dominated by a...
    Report
    Japan Online Travel Overview Tenth Edition
    ReportJapan Online Travel Overview Tenth Edition
    Published: May 2018
    Japan’s economy continues its journey through troubled waters with GDP growth hovering around a modest...
    Report
    Italy Online Travel Overview 2019
    ReportItaly Online Travel Overview 2019
    Published: December 2019
    Italy’s travel market is on a strong upward trajectory, and the country remains one of the world’s top...
    Report
    Germany Online Travel 2018: By the Numbers
    ReportGermany Online Travel 2018: By the Numbers
    Published: December 2018
    Consolidation in Germany’s airline segment will contribute to a slight dip in gross travel bookings in...
    Report
    Scandinavia Online Travel 2018: Key Developments
    ReportScandinavia Online Travel 2018: Key Developments
    Published: November 2018
    Coupled with Scandinavia’s 98% internet and 78% smartphone penetration rates, the trend toward a...
    Report
    Italy Online Travel Overview 2018
    ReportItaly Online Travel Overview 2018
    Published: November 2018
    Italy is one of the world’s most popular travel destinations, with the vast majority of foreign...
    Report
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