U.S. Consumer Travel Report Eighth Edition
The U.S. travel market continues to feel relief from the economic downturn. 2015 marked the fourth straight year of 5% growth for the industry, reaching US$341 billion in gross bookings. Not only are boomers finally traveling again, but older millennials are back on the road en force, changing the DNA of travel behavior. With overall positive signals coming from every age group, the U.S. leisure travel population is bigger than ever at 150 million travelers.
Phocuswright's U.S. Consumer Travel Report Eighth Edition provides a detailed look at how U.S. travelers are navigating the trip life cycle. The report reveals key trends and metrics on U.S. consumer leisure travel behavior, including trip type, frequency and duration. It also describes core travel behaviors and preferences to analyze how online and mobile trends influence destination selection, shopping and booking.
Key topics include:
- The impact of smartphone shopping and booking
- The growing influence of alternative travel-related services like Uber and Airbnb
- Booking trends for major travel products, including air and hotel
- Trip motivation and information sources used in destination research
Purchase Phocuswright's U.S. Consumer Travel Report Eighth Edition for a basis of understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.
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