The U.S. travel market continues to feel relief from the
economic downturn. 2015 marked the fourth straight year of 5% growth for the
industry, reaching US$341 billion in gross bookings. Not only are boomers finally
traveling again, but older millennials are back on the road en force, changing
the DNA of travel behavior. With overall positive signals coming from every age
group, the U.S. leisure travel population is bigger than ever at 150 million
Phocuswright's U.S. Consumer Travel Report Eighth Edition provides
a detailed look at how U.S. travelers are navigating the trip life cycle. The
report reveals key trends and metrics on U.S. consumer leisure travel behavior,
including trip type, frequency and duration. It also describes core travel behaviors
and preferences to analyze how online and mobile trends influence destination
selection, shopping and booking.
Key topics include:
- The impact of smartphone shopping
- The growing influence of
alternative travel-related services like Uber and Airbnb
- Booking trends for major travel
products, including air and hotel
- Trip motivation and information
sources used in destination research
Purchase Phocuswright's U.S. Consumer Travel Report Eighth
Edition for a basis of understanding travel-planning behavior in relation to
devices and attitudes toward key shopping and purchase channels.
Phocuswright fielded an online consumer survey between March 17 and March 24, 2016 through Global Market Insite, Inc. targeting the general U.S. adult population who has Internet access and travels for leisure.
To qualify for participation in the study, respondents had to indicate they had taken at least one leisure trip at least 75 miles from home in the past 12 months that included paid lodging and/or air travel. An additional screener required consumers to have played an active role in planning their leisure trips.Respondents who qualified are referred to as "U.S. travelers."
Phocuswright received 1,862 qualified responses, and the weighted respondent pool can be projected with confidence to the U.S. adult population with Internet access. A total of 3,718 respondents were surveyed to obtain baseline metrics about travelers and non-travelers within the general online population. The error interval for analysis of the U.S. traveler population is +/-2.3% at a 95% confidence level.