Travel Innovation and Technology Trends 2016

Summary

Each year, Phocuswright publishes its pick of the top business and technology trends that will affect the future of travel distribution. Once a technology leader, the travel industry has had difficulty breaking from the success of the past and embracing the future. The Phocuswright trends that define the future of travel distribution are divided into two parts:

• Newly emerging trends that have the potential to be game changers
• Updates of previously published Phocuswright trends that are gaining momentum, pivoting or both

The Phocuswright Game-Changing Trends for 2016:

1. Block Chain: A new way to move value
2. The Internet of Things: A world of opportunity
3. E-commerce and social networks converge
4. Augmented and Virtual Reality: "Total Recall" realized?
5. Messaging: The new old

The Phocuswright Gaining Momentum/Pivoting Trends for 2016:

1. Quality digital experiences = customer loyalty
2. "Uberization" of the world
3. Contextualization: Best when taken with personalization and customization
4. Traditional travel distribution: death by a thousand cuts