How Is Travel Adapting to the Subscription Economy?
With travel on the rebound as the pandemic wanes, suppliers and intermediaries have had an opportunity to take a fresh look at the products and services they offer. In particular, travel companies are adapting to their customers’ still-emerging requirements. The subscription model has gained traction, given its explosion in many, far-reaching aspects of consumers’ everyday lives. In the travel category, Membership and Access-based subscription programs target a range of segments and demographics. This article highlights some of the key benefits, features and challenges of travel subscription programs, and includes a list of some unique travel subscription offerings.
This article is part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2022 and beyond.
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