Health and Immunity Passports: Can Travel Get it Right?
In the midst of a global pandemic that has greatly restricted the ability to travel and caused many consumers to question the safety of transportation, accommodations and travel-related activities, how can the travel industry get back on its feet again? The answer is trust, and establishing fair and effective health and immunity passports may be the most important step toward achieving this trust. This article explores the current state of health and immunity passport initiatives, including analysis of competing perspectives and key challenges, and a summary of various standards, products and pilot programs now being developed.
Innovation in travel is more important than ever, and technology will play a pivotal role in market recovery and transformation. This article is part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2021 and beyond.
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