Green Travel Innovation Now (Yes, Now!)

Summary

The time for pondering and discussing what it means to be “green” in the travel industry is over. In the five decades since the first Earth Day highlighted the need for environmental protection, world tourism has exploded. Concerns regarding overtourism, pollution and rising carbon emissions tied to modern travel only continue to rise. Whether motivated by the love of travel or profit, the tourism industry should heed this warning: accelerate sustainability action and innovation if long-term success is desired.

Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article addresses the following topics:

• Overview of current sustainability practices prevalent in the travel industry
• Challenges for the travel industry, including going beyond greenwashing and deploying meaningful, nimble solutions
• Suggestions for innovation and highlights of up-and-coming green strategies
• Impact of sustainable choices and practices on business success