European Traveler Technology Survey 2017 (Series)
With mobile ownership still on the rise in Europe, European travelers continue to evolve in terms of how they use mobile devices – particularly smartphones – before, during and after their trips. And as technology advances in terms of the travel-related functionality available to consumers at home and on-the-go, European travelers are embracing a range of websites, apps and services to facilitate their trip planning, purchasing and sharing. As importantly, for many European travelers, technology is transforming the nature of the travel experience itself.
Based on a comprehensive survey of French, German and U.K. consumers who plan their trips online, this special collection of reports explores how technology is impacting European travelers’ attitudes and behavior. Specific breakout reports focus on European travelers’ smartphone shopping and booking behavior; influence of social media; use of chat and messaging in travel; business travelers and tech, and more. Individual reports in this series include:
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