The European Smartphone Traveler in 2017

Summary

The very first smartphone debuted in 2007 – and a decade later European travelers are still embracing the pocket-sized gadgets more than ever. But with so many travel brands, websites and apps readily available at travelers’ fingertips, what are travelers actually doing on their phones? This Spotlight, a key component of the European Traveler Technology Survey 2017 series, reveals the travel apps used most frequently by French, German and British smartphone travelers, and examines how app usage stacks up against the mobile web.   

Also in this series: 

• How European Travelers Shop and Book on Smartphones ($595)
• Social’s Impact on the European Traveler ($595)    
• European Business Travelers: How They Use Tech For Travel ($595)
• How European Travelers Use Chat, Messaging and Mobile Voice ($595)

Click here to purchase the entire European Traveler Technology Survey 2017 series at a special, bundled price.