The very first smartphone debuted in 2007 – and a decade later European travelers are still embracing the pocket-sized gadgets more than ever before. But with so many travel brands, websites and apps readily available at travelers’ fingertips, what are travelers actually doing on their phones? This short report provides a complete view of French, German and British smartphone travelers in 2017 and answers who they are, what travel apps do they use, and how do apps stack up to the mobile web.
Stay tuned for the series - a culmination of six different publications for a special price.
- What We Did (Methodology)
- The Rise of Smartphones in Europe
- The App-olution
- What About the Mobile Web?