Social’s Impact on the European Traveler

A European Traveler Technology Survey Report

Social’s Impact on the European Traveler Published October 2017 Analysts: Brandie Wright, Mark Blutstein

 

US $595 
CA $745 • £451 • €506
FREE for Global, Innovation and European Subscribers
Add to Cart
Research Type:
Format:
Slideshow & PDF
Pages:
34 slides
Region:

Social media provides a 360-degree platform for the entire trip life cycle – from providing trip inspiration and deals during the dreaming phase to sharing travel experiences post-trip. But as technology progresses and travelers expect more visual allure on their social feeds, travel marketers must up the ante to break through the social clutter. This Spotlight, part of the European Traveler Technology Survey 2017 series, highlights the social networks that are most popular with French, German and British travelers, and examines the impact of social on travel planning, shopping and sharing.  

Also in this series: 

Click here to purchase the entire European Traveler Technology Survey 2017 series at a special, bundled price. 

  • What We Did (Methodology)
  • Social Goes Visual in Europe
  • Trip Inspiration: Social’s Influence on Travel
  • Social for Sharing: Connecting the Entire Trip Experience
  • Demographics
US $595 
CA $745 • £451 • €506
FREE for Global, Innovation and European Subscribers
Add to Cart