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175 Results
ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
Report
ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
Published: July 2026
This report examines how travelers choose to book tours, activities and attractions. It explores...
Report
ReportOnline Travel Tracker: Vietnam Revealed
Published: March 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
Report
ReportGlobal Short-Term Rentals 2026
Published: July 2026
This report provides a comprehensive view of the global short-term rental market, including market...
Report
ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report
ReportNortheast Asia Travel Market Essentials 2025
Published: December 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
Report
ReportJapan Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
ReportA Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
Published: March 2026
A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems...
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ReportGlobal Travel Market Report 2025
Published: October 2025
Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
Report
ReportSoutheast Asia Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
Report
News and Commentary from PhocusWire for OTA
Looking ahead: United States online travel agencies bet on loyalty, AI and B2B
The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents.
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Wall Street talk: AI's opportunities for online travel agencies
A trio of Wall Street veterans touched on AI and stocks, regulatory changes and consumer behavior and...
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AI agents and the future of online travel agencies
OTAs are the platform play of the travel industry but how will they adapt as AI agents — who...
Read More.jpeg?tr=w-400%2Ch-300%2Cfo-auto "OTA marketing spend rose again in Q2")
OTA marketing spend rose again in Q2
The travel industry's largest players are still pouring money into marketing, even as AEO becomes more...
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Brazil-based B2B distribution platform for travel agencies raises $1.5M
Lead investor Parceiro Ventures said the startup addresses a real problem by centralizing travel...
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European hotels maintain direct distribution lead over OTAs
HOTREC's hotel distribution study revealed that 51% of bookings are made directly with hotels, while...
Read MoreTour operators question OTA rankings as AI changes travel discovery
Some tours and activities operators are reporting sharp declines in bookings through OTAs, even as...
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How a Turkish online travel agency is tackling expansion challenges and AI strategy
Online travel agency Wingie Enuygun has been expanding in the Middle East since the end of the...
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Yatra considers options to regain Nasdaq compliance
India-based online travel agency Yatra has 180 days to regain compliance with Nasdaq.
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India-based online travel agency Ixigo will open IPO Monday
The IPO includes an issuance of fresh shares worth about $14.5 million and the sale of nearly 67...
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