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The average leisure traveler visits 4-5 websites when planning a leisure trip, and many remain frustrated when shopping for and booking travel online. Surprisingly, despite the scope of this problem (and the vast opportunity it presents), there are few quality solutions currently available. This articles addresses some interesting technology that has the potential to significantly impact online travel planning and booking: The Semantic Web, Google’s Knowledge Graph and Information Cartography.Analyst: Bob OffuttTopics: Technology Innovation, Social & SearchResearch Type: Report
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Download the presentation deck and audio recording of the June 23, 2016 webinar - sponsored by OpenMarket Inc. - to understand how to leverage messaging to connect with travelers and heighten their in-destination experience.Analyst: Douglas QuinbyTopics: Social & Search, Technology InnovationSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
After years of soaring mobile adoption, smartphone ownership is nearly ubiquitous among travelers in key markets. For those who own multiple devices, mobile is capturing a growing share of time spent online, and the channel is now making a significant impact on travel shopping and booking. This report explores Phocuswright’s latest mobile data to answer key questions and highlight the most important mobile travel trends across regions.Analyst: Cathy WalshTopics: Mobile, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
Download the presentation deck and audio recording of the May 23, 2016 webinar - sponsored by InterGlobe Technologies - to understand how to influence the exploding influx of Chinese travelers into destinations globally.Analyst: Maggie RauchTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC, including advertising on social platforms and what aspects of their trip travelers reviewAnalysts: Marcello Gasdia, Mark Blutstein, Cathy WalshTopics: Consumer Trends, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
While air and hotel account for more than 80% of global travel gross bookings, ground transportation has quickly emerged as one of travel’s hottest segments. Surging investor interest in taxi- and ride-hailing services has propelled ground well ahead of other segments. This report examines the ground transportation category, covering all startups in car rental, bus, mobile ride-hailing, prearranged car services and shuttles, including both peer-to-peer models and professional services. Coverage includes overall segment funding, key trends around business models, regional variations, booking and payments, and more.Analyst: Chetan KapoorTopic: Technology InnovationResearch Type: Report
Until recently, ground transportation rarely inspired excitement among travelers or investors. Thanks largely to smartphones and the rise of the sharing economy, the segment has experienced profound upheaval. Investors have poured billions into transportation startups, and adoption of ride-hailing apps has soared. This report analyzes traveler behavior and attitudes in relation to ground transportation, including segmentation across leisure and business travelers. It also provides market sizing and dynamics for car rental, taxis, prearranged car services and shuttles, and traces the impact of mobile ride-hailing.Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Chetan KapoorTopic: Consumer TrendsSegment: Car Rental & Ground TransportationResearch Type: Report
Corporate travel in the U.S. has seen a steady resurgence over the past few years as the economy left the recession in the rearview mirror. Despite clouds looming over the global economy at the beginning of 2016, the U.S. business travel outlook remains healthy. This report sizes the total corporate travel market in the U.S. – including online and offline channels – and examines the trends and dynamics shaping the industry.Analyst: Charuta FadnisTopics: Business Travel, Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCsResearch Type: Report
As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. U.S. Online Travel Overview Fifteenth Edition provides comprehensive market sizing of the U.S. travel industry, with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report highlights the trends that have driven the growth of the online channel, and features a comprehensive view of the U.S. travel landscape from 2013-2017.Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Europe’s economy continues to recover from the recession. Thanks in part to increased consumer spending, the region’s travel industry reached new heights in 2015, driven by exceptional growth in the online market. Phocuswright's European Online Travel Overview Eleventh Edition provides comprehensive analysis, sizing and forecasts for Europe's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, and also includes access to dedicated reports focusing on the following six individual European travel markets: France, Germany, Italy, Scandinavia, Spain and the U.K.Analysts: Charuta Fadnis, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report