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36 Results
Article
/report_TrustEconomy2026.jpg?tr=w-337%2Ch-257%2Cfo-auto "Europe’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage")
ArticleEurope’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
Published: August 2026
This report examines how trust is shaping travel decisions across Europe, from trip planning and AI...
Article
/report_ECTRDigitalID2026.jpg?tr=w-337%2Ch-257%2Cfo-auto "In Europe, Digital Identity Wins on Trust, Not Convenience")
ArticleIn Europe, Digital Identity Wins on Trust, Not Convenience
Published: August 2026
This research carveout examines how digital identity could reshape the European travel journey, from...
Article
ArticleGlobal Traveler Trends 2026
Published: July 2026
Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
Article
ArticleChinese OTAs Deploy AI for Big Global Push
Published: March 2026
Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
Article
ArticleCanada Travel Agency Landscape 2026
Published: February 2026
Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
Article
ArticleWill Agentic AI Disrupt Travel Distribution?
Published: November 2025
Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel...
Article
ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
Published: October 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
Article
.jpg?tr=w-337%2Ch-257%2Cfo-auto "What’s Old Is New Again: Travel Agents in the Digital Age")
ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
Published: October 2025
Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
Article
ArticleThe New Age(nts): The Convergence of AI and Digital ID
Published: October 2025
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Article
News and Commentary from PhocusWire for
Trust at scale: Can Tripadvisor turn review data into action?
Following disappointing second-quarter results, a recent C-suite change and lingering discord with...
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Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)
Phocuswright's Australia-New Zealand Travel Market Brief 2026 breaks down what's driving the downturn...
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STRs enter a new phase of scrutiny and structural growth
Short-term rental gross bookings hit $219.9 billion in 2025, with growth split by region.
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Booking Holdings: AI visibility is up, but referrals stay under 1% of room nights
Traffic from LLMs accounts for less than 1% of Booking Holdings' room nights, CFO Ewout Steenbergen...
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Google fined €890M by European regulator in DMA breaches
In its decision, the commission said the search giant gives its own services more prominence in search...
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13% is the number that explains why OTAs need hotels to keep working
This report is part of the U.S. Travel Market Report 2026 series, which includes matching essentials...
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U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
The 2026 outlook is cautiously optimistic for the hotel sector.
Read More.jpg?tr=w-400%2Ch-300%2Cfo-auto "Germany sets a travel spending record—sustaining it won’t be simple")
Germany sets a travel spending record—sustaining it won’t be simple
Phocuswright's Germany Travel Market Essentials 2026 examines the market's growth,...
Read More.jpg?tr=w-400%2Ch-300%2Cfo-auto "US car rental growth remains muted amid new pressures")
US car rental growth remains muted amid new pressures
Weaker inbound travel, vehicle recalls and evolving booking channels are shaping the industry's...
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U.K. travel distribution has reached equilibrium. Will it stay that way?
Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the...
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