U.S. Car Rental Market Brief 2025
- Published:
- June 2025
- Research Type:
- Report
- Segment:
- Car Rental & Ground Transportation
- Region:
- U.S. & Canada
Summary
After peaking in 2023, the U.S. car rental market faced a mild correction in 2024 as fleet availability normalized and consumer price sensitivity increased. Rental companies responded by prioritizing margin over volume, adjusting fleet strategies, and pulling back from aggressive electric vehicle investments. Looking ahead, policy shifts, international sentiment and economic uncertainty are likely to weigh on demand, though direct digital bookings and operational recalibration offer some near-term resilience.
New in 2025, this Brief delivers top-level takeaways for the U.S. Car Rental travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.
Other publications in the U.S. Travel Market Report 2025 series (available now or publishing soon) include:
- U.S. Airline Market Essentials 2025
- U.S. Car Rental Market Brief 2025
- U.S. Cruise Market Essentials 2025
- U.S. Hotel & Lodging Market Essentials 2025
- U.S. Online Travel Agency Market Essentials 2025
- U.S. Packaged Travel Market Brief 2025
- U.S. Travel Market Report 2025
